Elevate your new season wardrobe with the Prada Aimee bag.

Seasonal bags come and go but one particular bag has been on our radar recently: the Prada Aimée bag. With its refined and soft appearance, the Prada Aimée bag projects an effortless attitude for the everyday thanks to its modern yet timeless design. Featuring a buttery and malleable silhouette, the bag is made from soft grain leather while its lining is entirely made in contrasting nappa for a luxurious feel. Its distinctive facade is both practical and versatile, evoking the “sophisticated minimalism of the ’90s” to a tee.

Thanks to its monotone design, the Prada Aimee bag is perfect for your day-to-day activities. Colours available include black, caramel, travertine and white—all of which can be styled seamlessly with any outfit in your wardrobe. Elsewhere, gold hardware accents complement the bags’ natural colour palette. Wear the bag on your shoulder or as a crossbody with its adjustable leather strap. For an easygoing look, style it with a crisp white cotton shirt and high waist trouser or jeans. Finish the look with gold-tone jewellery and a pair of loafers. For a bolder vibe, choose a monochrome leather top and skirt set and team with knee-high boots.

Watch the Prada A/W ’24 campaign with snippets of the Prada Aimee bag below:

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All images and video courtesy of Prada. 

Head over to the store to discover the Prada Aimee bag.