YSL Beauty Brings Iconic Fragrance Experience to Pavilion KL with ‘Born To Be Iconic’ Pop-Up for the Launch of LIBRE Flowers & Flames
YSL Beauty has set the stage at Pavilion Kuala Lumpur with its exclusive ‘Born To Be Iconic’ pop-up, open from 14 to 27 October. Designed to celebrate individuality and self-expression, the pop-up features an immersive scent journey where visitors can discover the brand’s latest fragrance, LIBRE Flowers & Flames. With its signature blend of floral and fiery notes, the scent embodies a sense of freedom and boldness, qualities that align with the essence of YSL Beauty. The experience doesn’t end with just discovering fragrances—guests can redeem gifts and enjoy personalised services with their purchases, adding an extra touch to the experience.
It’s also a point for when sustainability meets luxury as they’ve set up a dedicated refill station for their iconic Libre and MYSLF fragrances. Customers can bring in their empty bottles and refill them, reducing waste while continuing to enjoy their favorite scents.
And bringing to life the very energy of the fragrance is Talie Prabha, Von and Nalisa Alia Amin. Each representing the essence of LIBRE Flowers & Flames, bringing their own personality to the fore.
Talie Prabha
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Talie Prabha embodies the fierce, independent spirit of LIBRE Flowers & Flames. Known for her bold style and unapologetic attitude, she is the perfect reflection of a fragrance that exudes strength and sophistication. Just like Talie, the scent commands attention, combining vibrant florals with deeper, spicier undertones.
Von
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Von represents the elegance and quiet strength of LIBRE Flowers & Flames. With her understated yet confident presence, she personifies a fragrance that is refined yet daring. The scent, much like Von herself, has an intriguing duality that captivates without overwhelming. It’s this balance that makes the fragrance, and Von’s representation of it, so compelling.
Nalisa Alia Amin
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Vibrant, authentic, and unapologetically true to herself, Nalisa Alia Amin brings a sense of freedom to everything she does, making her a fitting muse for LIBRE Flowers & Flames. The fragrance’s lively floral notes and warm, passionate undertones reflect Nalisa’s dynamic personality, offering an invitation for others to express themselves freely.
The ‘Born To Be Iconic’ pop-up at Pavilion KL provides an opportunity to delve into the world of YSL Beauty, where fragrance becomes a form of self-expression. Open until 27 October, the experience invites guests to discover their iconic selves through scent, personalised touchpoints, and exclusive gifts.
