Luxury fragrance enthusiasts, take note: Born To Stand Out (BTSO), Korea’s most rebellious perfume house, has officially landed in Malaysia. Now available at Ken’s Apothecary, this audacious brand brings its provocative and daring scents to our shores. With a philosophy that embraces individuality and defies convention, BTSO is not just a fragrance brand—it’s a statement.
With its irreverent ethos and bold olfactory compositions, the brand has swiftly made its mark on the global luxury perfume industry. Since its launch, it has expanded to over sixty-two countries and established a cult following. Designed for those who refuse to blend in, BTSO bottles the essence of self-expression with scents that are as decadent as they are unconventional.
Rooted in Korean artistry, BTSO’s signature perfume bottles are inspired by Joseon white porcelain—exuding elegance with a touch of rebellious edge. The striking contrast of crimson red branding against the pure-white bottles reflects the brand’s unorthodox, provocative identity.
With a diverse portfolio of fragrances, each crafted to push boundaries, we’ve handpicked a few standout scents that capture the brand’s essence:
Filthy Musk
Musk in its rawest, most primal form. This fragrance begins with a deceptively sweet tease of pineapple and honey before diving headfirst into an intoxicating mix of animalic musk, nutmeg, patchouli, and jasmine. It dries down to a dark, seductive blend of vanilla, caramel, and civet—lingering long after the wearer has left the room.
L’Animal
A celebration of our wild instincts, this scent opens with the warmth of rich rum and spicy nutmeg, softened by creamy almond. At its heart, suede and heliotrope create a sensuous, velvety texture, while the base of gaiac wood, sandalwood, and honey leaves an irresistibly sultry trail.
Naked Laundry
A study in contrasts, this scent starts fresh and innocent, with notes of mandarin and aldehydes evoking the crisp scent of freshly laundered sheets. But as it unfolds, a sensual undercurrent of honey, musk, and tonka bean emerges, transforming it into an unapologetically intimate and seductive fragrance.
Mad Honey 
Inspired by the legendary intoxicating honey of the Himalayas, this fragrance is dangerously sweet and utterly hypnotic. Opening with pink pepper and rum, it moves into a heart of raw honey and damask rose, before settling into a rich base of bourbon vanilla, patchouli, and benzoin.
