The art of getting ready is just as exciting as the occasion itself. From selecting the perfect outfit to curating a flawless beauty look, every detail comes together to create a lasting impression. But beyond radiant skin and expertly applied make-up, there’s one finishing touch that elevates any look: a refined, confident smile.
Enter Colgate’s Optic White Purple range—a breakthrough in oral care that ensures your smile is as luminous as the rest of your look. Harnessing the theory of colour correction, this innovative formula works much like the principles of make-up artistry. Just as a lavender-toned primer counteracts dullness in the skin, Colgate Optic White Purple Toothpaste and Serum neutralise yellow tones in the teeth for an instantly brighter effect.
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Whilst the toothpaste instantly colour corrects yellow tones, the Optic White Purple Serum—formulated with the ultimate, deepest purple—provides an extra whitening boost for a visibly brighter smile. Think of it as the final touch, adding just the right level of luminosity before stepping out.
Beyond performance, these formulations redefine oral care as a luxurious ritual. The serum’s rich violet hue and indulgent, velvety texture create a sensorial experience with every brush, elevating a daily essential into a moment of self-care. Its enamel-safe formula makes it suitable for daily use, while its quick and easy application ensures you only need to Pump, Purple, Smile! Just follow this three-step routine.
Pump: Apply one pump of Colgate Optic White Purple Serum onto a toothbrush.
Purple: Brush for two minutes and let the deep purple formula work its magic.
Smile: Flash your radiant, confidence-boosting smile!
Meanwhile, the serum’s refreshing blend of mint and yuzu, paired with its sleek pump-style applicator, brings a refined touch to one’s beauty routine. It’s oral care, reconsidered—not just for hygiene, but as an essential element of a polished aesthetic.
As you refine every element of your look, remember that the most effortless statement is one you already possess: your smile. With Colgate Optic White Purple range, achieving a bright, confident expression has never been easier.
