Louis Vuitton’s Pre-Fall 2025 campaign ushers in a dynamic wave of talent featuring Lous and the Yakuza alongside Devon Ross, Nana Ouyang, and Jaden Smith.
As warm hints of summer drift through the air, Louis Vuitton ushers in the Pre-Fall 2025 collection with an enchanting campaign. A weave between the artistry of musical composition and Nicolas Ghesquiere’s collection, the campaign resonates with the beauty of creative freedom. Taking centre stage are Friends of the House, featuring ethereal singer Lous and the Yakuza, the captivating actor Devon Ross, singer Nana Ouyang, and actor Jaden Smith. Together, these diverse ensembles bring a bold narrative to life while echoing the collection’s melodic undercurrents.
At the heart of this sartorial symphony lies a celebration of multifaceted femininity. The collection introduces the striking Odyssee, inspired by the Excursion backpack, and LV Biker bags, which shine in bold contrast to the timeless elegance of the iconic Capucines and Side Trunk. That’s not all–Ghesquière’s signature silhouettes, characterised by an interplay of proportions and enveloping shapes, elegantly capture a form of ethereal lightness.
With a graceful application of romantic femininity, this collection touches on soft sophistication, youthful vibrance and refined luxury. Through its craftsmanship, the delicate touch of blouson sleeves appears throughout, whether on structured tops or oversized jackets, while light, loose-fitting silhouettes take control.
-
- Devon Ross
-
- Devon Ross
-
- Nana Ouyang
-
- Devon Ross
-
- Lous and the Yakuza
Adding to the allure of the collection are the luxurious materials such as light cashgora, cotton poplin, embroidered knits, paisley jerseys, and laser-Monogrammed denim.
Infused with a colour palette that captivates the eye and reflects the beauty of a blossoming garden, the collection features soothing tones of ice blue, dusky rose, sand, khaki, and argent. Delicate floral prints and nature-inspired motifs breathe life into the signature Monogram flower, offering an exquisite balance of elegance and contemporary finesse.
The Louis Vuitton Pre-Fall collection showcases a wardrobe designed for transitional dressing, seamlessly shifting from day to night. Focusing on modern romanticism, every silhouette touches on gracefulness with a youthful essence, all while maintaning a sophisticated appeal for today’s modern muse.
Discover the collection here.
All images credited to Louis Vuitton
