Smells like a dream.
There’s something personal when it comes to picking fragrances. Some love keeping a diverse collection of scents, while others prefer finishing their last bottle till the very last drop before purchasing a new favourite. With the ever-rising demand for local beauty products, Indonesia, in particular, has gained popularity and continues to thrive over the years. However, there’s a reason why the Indonesian beauty market has spread like wildfire across Southeast Asia. It’s the consumer’s shift toward more locally produced products and drive for experimenting with new, emerging trends. Plus, the right marketing strategies and well-thought-out designs that fit today’s aesthetics are what drive every beauty maven to invest in the right fragrance for their olfactory palette. From the buzz surrounding Alchemist and HMNS, it makes sense why Malaysians are flying over to Indonesia to get their hands on these fragrances. So, if you’re planning a trip to Indonesia soon, these are the best Indonesian perfume brands to keep an eye out for on your next visit.
Our top Indonesian Perfume Brands to embrace in 2025:
Alchemist
Alchemist is no stranger to the beauty industry. In fact, it has gone super viral, with customers swarming for a piece of Alchemist. Catered for every personality, you’re guaranteed to find your perfect match. Whether you’re into floral and elegant notes or warm cedarwood moments, Alchemist will capture your senses in a heartbeat.
BAZAAR Picks: Home Garden, Got My Mojo Back & Pink Laundry
Discover more here.
HMNS
In case you didn’t know, HMNS perfumery brand is actually pronounced as “humans”. With a design that’s just as minimal and pocket-friendly, you’ll definitely want to store this fragrance in your bag. From earthy, spicy scents to floral and sweet, take your time in uncovering your desired scent.
Discover more here.
Polka Cosmetics
While their beauty must-haves may have caught your attention, their fragrances deserve a shout, too. Bottled in a multi-coloured design with a circular closure, Polka’s line-up of scents features everything from floral to fruity and sensual compositions.
Discover more here.
Onix Fragrance
At this point, you’ll have a few Indonesian perfume brands to check out. However, our list of fragrance must-haves expands to the world of Onix Fragrance. Their range of scents include everything from floral and woody to musky, sweet, and fruity. Ultimately, the choice depends on your personal preferences, but visiting their store is all it takes to find your perfect scent.
Discover more here.
Zentja
There’s a new brand in town, and Zentja has made its debut with a collection of expertly crafted fragrances. Their initial lineup includes three distinct scents designed to suit every personality: Since Day One, Sunset Oasis, and Give It Time. Whether you’re drawn to a refreshing blend of bergamot and white musk or a scent that evokes the feeling of a beach holiday, you’re destined to find something that fits your preferences.
BAZAAR Picks: Give It Time and Since Day One
Discover more here.
Featured image credit: Instagram/@alchemist.fragrance
Amalina Anuar
Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.
