From Paris With Love.

“It’s an honour to be a part of his legacy in a way that feels true to who I am”, says Paris Hilton in a statement. In a unique collaboration that unites two cultural forces in pop culture, the global icon brings her charisma and undeniable personality to Karl Lagerfeld’s latest Fall/Winter 2025 campaign, titled “From Paris with Love.”

Lensed by fashion photographer Chris Colls, he captured the heart and soul of the brand’s signature style and house codes with a series of B&W visuals. Here, he combines an interpretation of ‘Karl Interviews Karls’, a concept that pays homage to the late designer’s beloved wit and humour.

Inside Paris Hilton’s campaign shoot for Karl Lagerfeld’s Fall/Winter 2025:

Credit: Karl Lagerfeld

Displayed with a touch of elegance and visual dialogues, the Maison and Hilton come together. With a stunning exploration of glamour, individuality and attitude, each visual is a homage to the irreverent spirit and sophistication that defined the maestro Lagerfeld himself.

“Karl was a true original—bold, iconic, and always ahead of his time. I’ve always admired his rebellious spirit. To be part of Karl’s world, especially in this campaign, which celebrates individuality and playfulness, feels like such a natural fit,” expressed Hilton in a statement.

Paris, an embodiment of her global star status, fronts the campaign donning an array of sleek yet bold silhouettes. Here, she stuns in the Karl Lagerfeld Paris and Karl Lagerfeld Jeans. Take a peek at the campaign, and you’ll spot a stunning display of structured tailoring paired with timeless accessories that defined the fashion house.

Scroll down for a peek of the Karl Lagerfeld campaign:

Credit: Karl Lagerfeld

Credit: Karl Lagerfeld

Hilton opens the campaign video by saying, “My favourite thing about Paris is that it was named after me.” She then continues to captivate the camera with a series of poses, flaunting this season’s collection with three bold statements on display: Ikonik, Original, Timeless and Princess” and ending the video with “I only know how to play one role…Me.”

Starring alongside Hilton was Spanish model and actor Jon Kortajarena, who served as the face of Karl Lagerfeld Menswear.

A highlight of the season is the K/Autograph, a design that takes inspiration from Lagerfeld’s early hand-drawn initials. The logo, a personal touch made by the late designer as he would sign his sketches, is now a prominent feature across the collection, beautifully displayed on this season’s leather companions and accessories. Today, the Autograph takes centre stage across the collection, displayed on this season’s leather companions and accessories.

The Fall/Winter 2025 campaign will be unveiled globally across all platforms and key pop-ups, with a Paris Fashion Week event scheduled for 1 October 2025, featuring Hilton taking centre stage. Stay tuned.