Best New Hydrating Serums of 2025

When skin feels tight, dull, or a little lacklustre, there’s one product that can make an instant difference: a hydrating serum. Unlike moisturisers that lock in moisture, serums are designed with lightweight yet concentrated formulas that sink in quickly, replenishing water levels deep within the skin. This helps skin look plumper, smoother, and far more comfortable—plus, well-hydrated skin is better equipped to absorb the rest of your routine.

These new launches take hydration seriously, each with its own innovation to keep skin supple and glowing.

Chanel Hydra Beauty Micro Sérum

Chanel’s reimagined Hydra Beauty Micro Sérum takes hydration to luxury heights. Suspended within the formula are two types of micro-bubbles, infused with white camellia extracts and hyaluronic acid. As they burst on application, they release an intense wave of hydration that strengthens the skin barrier and leaves the complexion feeling plump, balanced, and luminous.

Drunk Elephant Amino Rain™ Glasswater Serum

Think of this as bottled radiance. Drunk Elephant’s latest serum blends amino acid–based actives with four forms of hyaluronic acid to deliver hydration across every layer of the skin. It quenches dryness while softening fine lines and easing redness, leaving skin looking fresh and dewy with a natural, rain-kissed glow.

Shop the Drunk Elephant Amino Rain™ Glasswater Serum here!

Glow Recipe Prickly Pear Peptide Mucin Serum

For those who like innovation with a skin-kind approach, Glow Recipe has crafted a vegan alternative to snail mucin. With 81% cactus-derived mucin, it mimics the way prickly pear stores water in harsh desert climates, helping the skin stay supple, bouncy, and resilient. Added peptides and ectoin boost elasticity and barrier strength, so the skin feels instantly more hydrated and comfortable after use.

Dermalogica Circular Hydration Serum

This serum is designed not just to hydrate on the spot but to help skin maintain its moisture reserves long-term. Hyaluronic acid and polyglutamic acid attract and hold onto water, while algae extract supports lasting hydration. The lightweight texture sinks in without stickiness, making it easy to layer with the rest of your skincare or makeup.

Shop the Dermalogica Circular Hydration Serum here!

Fresh Black Tea Renewal Serum

Fresh’s newest launch combines hydration with visible renewal. Powered by Mauritius black tea extract, a patented ingredient that works with retinol-like efficacy but without the harsh side effects, the serum helps firm and smooth while delivering a steady supply of moisture. The silky texture absorbs quickly, leaving skin energised, soft, and comfortably hydrated.