The Louis Vuitton Monogram is 130 Years Old. 

Every legacy begins with a dream. However, a tale told through elegance begins in the heart of Paris. In a world where movements come and go in every fleeting moment, one symbol stands resolute. A legendary pattern that transcends time and tells a story of heritage intertwined with modernity: the Louis Vuitton Monogram. 

For Louis Vuitton, the significance of the Monogram is more than just a pattern; it’s a testament to invention, artistry and unparalleled savoir-faire. It all began in 1896 when Georges Vuitton, son of the esteemed Louis Vuitton, emerged from his father’s influential shadow with a visionary approach. In an era plagued by imitation, where the signature creations of Louis Vuitton were at risk of being diluted by counterfeiters, Georges sought solutions.

Louis Vuitton

Louis Vuitton

Enter the Monogram—a stunning interplay of interlaced initials and elegant floral medallions that would change the game of fashion, rooted in its heritage and timeless design. In the midst of Asnières, France, surrounded by the rich textures of Gien faïence tiles and the shimmering light of stained glass, Georges drew inspiration from the intricate quatrefoils and trefoils that adorned Gothic cathedrals.

With the Monogram patent officially registered on 11 January 1897, Georges was set to change the landscape of fashion. 

The Monogram is not merely a product of Georges’ innovation, but a heartfelt tribute to his father and founder of the Maison, Louis Vuitton. A name synonymous in the fashion realm, Louis Vuitton was a name who redefined travel with his revolutionary flat-topped trunks. Following his father’s death, Georges sought to honour his legacy in a way that was both profound and inventive. 

Louis Vuitton’s Monogram has etched its story across the globe. From the iconic flat-topped trunks to the sleek, elegant bags that grace our current skyline, every creation has journeyed through time.  Spanning 130 years of excellence, the Monogram evolves continuously, offering a visual feast that speaks loudly to art and culture. 

Who could forget the 1996 centennial collaboration that invited icons like Vivienne Westwood, Azzedine Alaïa, and Manolo Blahnik to reimagine the Monogram? Not forgetting Takashi Murakami’s kaleidoscopic “Colourful Monogram” in 2003, which continues to be celebrated today, and Yayoi Kusama’s whimsical polka dots that splashed across the canvas in her 2012 and 2023 reinterpretations. Through each collaboration, the Monogram is proof that it’s an evolving emblem—a captivating bridge between preserving heritage and allowing freedom for innovation and individuality to rise. 

Louis Vuitton introduces the Monogram Anniversary Collection

In conjunction with 130 years of the legacy and craftsmanship of the Monogram, the Maison unveiled its Monogram Anniversary Collection. A series of leather goods that breathe new life into the Maison’s storied tradition. These special edition pieces are a masterful fusion of modern allure and time-honoured techniques, all while showcasing the essence of the iconic trunk savoir-faire. 

The Monogram Origine Collection reimagines the classic 1896 pattern through a fresh lens. Crafted from a blend of linen and cotton, the new canvas shines in a dreamy palette of soft pastels. On the other hand, the VVN Collection is a heartfelt tribute to Louis Vuitton’s rich leather legacy. Each piece, fashioned from the highest-quality natural cowhide, serves as a testament to craftsmanship. Lastly, the Time Trunk Collection brilliantly bridges history with modern artistry. Bold trompe-l’oeil printing comes to life through textures and metallic essences of the historic trunks, creating a spellbinding illusion that honours the Maison’s heritage.

Discover The Monogram Anniversary Collection here.

All images credited to Louis Vuitton