You can rarely go wrong with a great pair of jeans.
Especially when that pair bears the name Levi’s. But to assume that that’s all the legacy brand has to offer would be a mistake. Because as its festive capsule shows, Levi’s is serious about bringing the fashion to our wardrobe.
With its timeless craftsmanship and sense of freedom, the Levi’s Lunar New Year is a collection you shouldn’t miss out on.
The Year of the Horse might just prove to be a most prosperous year for Levi’s. After all, its iconic patch itself bears the image of two horses pulling a pair of Levi’s jeans in opposite directions, without tearing them apart.
This timely overlap shapes Levi’s Lunar New Year capsule. As a result, the Two-Horse patch, a symbol of strength since 1886, now has double meaning. For this collection, Levi’s updates it in red, honouring both festive tradition and the brand’s own Red Tab history. Meanwhile, the horse represents energy in Chinese culture, making the timing particularly fitting.
Levi’s Lunar New Year Men’s Reversible SHort-sleeve Shirt Jacket.
Details feel purposeful rather than showy. For example, golden horseshoes appear across the range. Additionally, reversible jackets reveal paisley-lined interiors, mixing Western and Eastern design ideas. Consequently, the look balances celebration with wearability beyond the festive season.
Men’s pieces include the Reversible Jacket and relaxed Type III Trucker. Similarly, these sit alongside the Batwing Tee and loose-fit denim styles like the 578™ Baggy Jean and 568™ Loose Straight. In fact, each piece offers flexibility that extends well past Lunar New Year.
Model wears the Levi’s Lunar New Year Men’s Reversible Bomber (also shown on right); Brilliant Red cap; Levi’s Lunar New Year Batwing tee; and 578 Baggy jeans.
The women’s range focuses on proportion and ease. For instance, the Capsule Trucker, Loose Boot Jean and A-Line Skirt show refined construction. Furthermore, texture and fit remain central to the design, with each piece made for lasting appeal.
Model wears Levi’s Lunar New Year Women’s Woven Shirt, with A-Line skirt. Right: Levi’s Lunar New Year Women’s Type 1 Jacket.
Levi’s campaign references Chinese shadow puppetry, an art form based on storytelling through light and form. In essence, the idea of “A Perfect Pair” goes beyond product, suggesting teamwork and shared strength. Indeed, it’s a smart visual approach for a collection about unity.
But don’t view this as just a seasonal release. Instead, the collection builds on Levi’s existing style whilst recognising cultural meaning. In other words, it’s about brand heritage meeting contemporary relevance, done with confidence.
The Year of the Horse collection launches at Levi.com.my and in stores. Moreover, from 5 January, Red Tab™ Members spending RM599 or more receive limited edition Lunar New Year sundries at Levi’s® Suria KLCC, The Exchange TRX, Pavilion KL, East Coast Mall, Mid Valley, Gurney Plaza, while stocks last. Terms and conditions apply.
