Perfect On-the-go!
Sol de Janeiro has always understood that fragrance is more than just scent. It is mood, memory, and a little moment of escape. Now, the brand is expanding that sensorial universe with something entirely new: its first-ever perfume balms.
Sol de Janeiro launches Jelly Perfume Balm, bringing its signature Cheirosa fragrances into a modern, on-the-go format.
Perfume balms are exactly what they sound like. A solid, skin-loving alternative to traditional sprays, they offer a more intimate way to experience scent. Instead of a mist that diffuses into the air, balms melt directly into the skin, sitting closer to the body and evolving more subtly throughout the day. They are also incredibly practical. Compact, spill-proof, and easy to apply on the go, they lend themselves to quick touch-ups without the fuss of a full re-spritz.
With its Jelly Perfume Balm, Sol de Janeiro brings this format into its own vibrant world for the very first time. Known for its joyful and sun-soaked scents, the brand has translated its signature energy into a balm.
The texture is key. Unlike traditional solid perfumes, this one has a soft, jelly-like finish that glides onto the skin with ease. It feels fresh, lightweight, and very much in line with the brand’s beachy, carefree identity.
More than that, it feels like a natural extension of the Sol de Janeiro family. Designed to be layered with its cult-favourite body creams and perfume mists, the balm fits seamlessly into the brand’s wider scent wardrobe.
Cheirosa 62
The most iconic of the trio, this is the scent many will instantly recognise. Warm and indulgent, it blends pistachio, salted caramel, and vanilla into a sunny warm gourmand.
Cheirosa 68
Bright and expressive, this option leans into a more vibrant, floral direction. Brazilian jasmine meets pink dragonfruit and a hint of ocean air, creating something fresh yet slightly tropical.
Cheirosa 40
For those who prefer something deeper, this is the most sultry of the three. Notes of black amber plum, jasmine, and vanilla woods give it a richer, more evening-ready feel without losing the brand’s signature warmth.
Ultimately, the Jelly Perfume Balm feels like a thoughtful step forward for Sol de Janeiro. It taps into a growing desire for fragrance that is flexible, personal, and easy to carry through the day. To learn more and to shop the new Jelly Perfume Balms, click here!
