BODY – HAIR – FACE PLANT-BASED, GENDERLESS, CLAIMLESS, CRUELTY-FREE. Free of any promise other than making you feel good while using it. #16formulas #plantbased #crueltyfree #bodyhairface

A post shared by Fabrice Penot / Edouard Roschi (@lelabofragrances) on Oct 4, 2017 at 7:28am PDT

Clear some space on your bathroom shelves; cult niche fragrance house Le Labo has a launched body, hair and face line.

Online now, the plant-based products boast the brand’s suitably chic apothecary aesthetic and claimless message.

“Free of any promise other than making you feel good while using it,” is how they’re positioned on Le Labo’s website.

SHAMPOO, CONDITIONER Rich. Thick. Deeply nourishing. #shampoo #hinoki #macadamia #conditioner #hinoki #avocado #plantbased #crueltyfree #bodyhairface

A post shared by Fabrice Penot / Edouard Roschi (@lelabofragrances) on Oct 9, 2017 at 6:13am PDT

Unashamedly simplistic, there are single versions of each product; one shampoo and conditioner, one face mask, one lip balm, one hand lotion – you get the idea.

They’re all ‘genderless’ (although they have just launched separate men’s grooming products, too) and – as you can see – make for pure Instagram bait. Get in there quick.

FACE MASK Detoxifying charcoal mask. #facemask #charcoal #deepcleansing #plantbased #crueltyfree #bodyhairface

A post shared by Fabrice Penot / Edouard Roschi (@lelabofragrances) on Oct 11, 2017 at 6:09am PDT

From: Harper’s BAZAAR UK