AIGNER Takes a Step Forward with Campaign Model Kate Moss

AIGNER Malaysia Fall/Winter 2022 Collection Launch Party – a celebration of the future.

To celebrate the new AIGNER Fall/ Winter 2022 collection, Progress made its premiere in Kuala Lumpur on 20th August with an all-day event attended by Melium’s VIP clientele and KOLs. Among the attendees were the founder of The Melium Group Dato’ Seri Dr Farah Khan; ambassador and award-winning actor Zul Ariffin; Malaysian artistic gymnast Farah Ann and singer Aina Abdul. Guests discovered the new collection and partied the night away with  DJ Joey G on the decks.

The new collection features legendary supermodel Kate Moss, a symbol of freedom, empowerment and strength. She continues to influence the world of fashion with her alluring carefree style, cool personality and effortless beauty. Representing development, dynamism and innovation, the collection celebrates new creative ways of doing things while never losing sight of your own style – Making this ultimate femme fatale a perfect match for the campaign.

AIGNER is elegant, but not too classic. Casual, but not too sporty. Trendy, but not limited,” – AIGNER CEO Sybille Schoen.

 

The looks from the new collection are cool and casual yet strong and dynamic. Two bags are considered the most anticipated. Aigner’s Maggie Bag encompasses a newly innovated quilt. Alongside the Delia Bag, minimalistic elegance is constructed from sustainably produced leather in a re-envisioned 1990s design. Defying sustainable processes, this collection is one of the most sustainable to date with nearly 90% of the collection being produced with eco-friendly and sustainable materials.

 

The latest collection is made for fashion enthusiasts looking for something elegant, chic but functional and sustainable. Process is available at AIGNER boutiques in the country’s premier shopping malls Pavilion KL, Suria KLCC & Lalaport BBCC.