Louis Vuitton Opens Its New Pop-up Restaurant With Michelin-starred Chef Alain Passard

The owner and head chef of the three-Michelin-star restaurant ‘Arpège’ in Paris, Alain Passard will be collaborating with Louis Vuitton on their newest pop-up restaurant in Seoul, Korea – Alain Passard at Louis Vuitton.

Louis Vuitton previously opened its first pop-up restaurant in May this year in collaboration with Korean-born French chef Pierre Sang Boyer. Pierre Sang at Louis Vuitton was the first restaurant by the Maison and it was complimented for offering an exceptional one-of-a-kind dining experience, a unique space, and beautiful artworks.

Alain Passard at Louis Vuitton will also be housed within the Louis Vuitton Maison Seoul, offering people unique experiences through its fine dining menu and charming setting. Chef Alain Passard transcend continental styles with this new pop-up and is proof that French ingredients can find new expression in Asian accommodations.

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Following Passard’s philosophy on cuisine, Alain Passard at Louis Vuitton, which will be open on the fourth floor of Louis Vuitton Maison Seoul, will be decorated with a garden theme. “The curved windows of Louis Vuitton Maison Seoul remind me of the greenhouses we have in our gardens in France. The pop-up restaurant will be a place to discover the real flavours of September and October with fresh products and waiters dressed as gardeners,” Passard said.

Passard grows high-quality ingredients, including vegetables, herbs, and fruits, at his own kitchen gardens in Sarthe, Eure, and Manchein France, so it’s no surprise that the pioneer curated a vegetable-centric menu for his fine dining menu. Passard is known for employing colours, scents, and flavours of the vegetables he uses by prioritising both seasonality and locality. And, he is also renowned for introducing organic dishes, satisfying the five senses while incorporating seasonal changes.

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Discover more about the pop-up restaurant at LouisVuitton.com

Louis Vuitton Maison Seoul

4th floor, 454 Apgujeong-ro, Gangnam-gu, Seoul, Korea

All images courtesy of Louis Vuitton