Valentino Is Painting The World Pink With Their Installations

Dubbed Pink PP by Valentino alongside the Pantone Color Institute, Valentino’s signature pink colour is making a name for itself in the realm of fashion. Ever since Creative Director Pierpaolo Piccioli showcased the Valentino Pink PP, the colour has become a powerful fashion statement, especially in Valentino’s Fall/Winter 2022–23 collection.

As the Valentino Pink PP make a name for itself, the colour will also be unfolding in cities across the globe with passionate initiatives and unexpected installations starting from September. From guerrilla projections to worldwide physical activations, everything will be touched by Pink PP including the facade of Valentino Rue St. Honoré boutique in Paris as well as buses and phone booths in London

The Maison be doing an immersive and influential takeover of the boutiques that will involve the signature colour as the main protagonist. The windows and indoor spaces will be entirely transformed in Pink PP to further showcase the substantial play of materials and fabrics.

Selected partnerships will also curate special events such as the cinema in Selfridges will oversee a unique Valentino Pink PP Club night event, whereas in New York the Maison will join Hypebeast for an opening party with DJ sets. Other than that, international famed clubs will also be celebrating the Pink PP world through dedicated parties.

The global Pink PP explosion will also be taking over selected renowned locations worldwide. From September 21–23, the collection will be presented at the Seoul Wave Art Center, a landmark in Korea located in the middle of Seoul’s famed Han river, that for the occasion will be lighted up in Pink PP and will host a dedicated cocktail party on the rooftop to kick off the official launch.

On the digital front, the brand’s signature hue will be interpreted by a number of creative minds in photography, art and video, bringing new perspectives to the colour with a narrative. A nod to the Maison’s mastery of colour, Valentino Pink PP works as a powerful and transformative sign.

Through diverse activations both digital and real, the now-iconic colour will allow for an even deeper exploration of the power it holds.

Discover more about the Valentino Pink PP activations now at Valentino.com

All images courtesy of Valentino