BOSS Launches Freddie Mercury-Inspired Collection

A capsule collection made for Freddie Mercury fans.

As part of the BOSS Legends Series, BOSS launches a limited-edition capsule collection that pays homage to the timeless icon, Freddie Mercury. The collaboration was made successful when both artist and brand share mutual beliefs on living a modern life on your terms and being your own BOSS.

“I’m not going to be a star. I’m going to be a legend!”- Freddie Mercury

Just as the name implies, the BOSS Legends series is a new norm of salute to the past and present figure. Each collection is inspired by an iconic individual, with a portion of profits donated to a charity. A part of all proceeds from the Freddie-inspired collection will be donated to the Mercury Phoenix Trust.

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The exclusive designs come in three shades, black, white, and yellow symbolising the boldness and attitude of Mercury during that era. The bright yellow shade was inspired by a jacket worn by Mercury during his last tour with Queens in 1986.

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The capsule collection features T-shirts and sweaters printed with black and white photos of Mercury's most renowned performances. Each is accompanied by his autograph or a specially created combined BOSS logo and autograph motif. The most exceptional piece is a T-shirt with Mercury's quote, "I'm not going to be a star. I'm going to be a legend!" which fully embodies the soul of the BOSS Legends series.

The Freddie Mercury capsule collection is available at selected BOSS stores in Kuala Lumpur or is available online.

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All images courtesy.

BOSS Legends Series Launches a Collection Inspired by Freddie Mercury

A capsule collection made for Freddie Mercury fans.

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