BOSS Legends Series Launches a Collection Inspired by Freddie Mercury

BAZAAR MAN, Fashion, News & Trends

A capsule collection made for Freddie Mercury fans.

As part of the BOSS Legends Series, BOSS launches a limited-edition capsule collection that pays homage to the timeless icon, Freddie Mercury. The collaboration was made successful when both artist and brand share mutual beliefs on living a modern life on your terms and being your own BOSS.

"I'm not going to be a star. I'm going to be a legend!"- Freddie Mercury

Just as the name implies, the BOSS Legends series is a new norm of salute to the past and present figure. Each collection is inspired by an iconic individual, with a portion of profits donated to a charity. A part of all proceeds from the Freddie-inspired collection will be donated to the Mercury Phoenix Trust.

Freddie Mercury and BOSS

KNEBWORTH Photo of Freddie MERCURY and QUEEN, Freddie Mercury performing live on stage (Photo by Pete Still/Redferns)

The exclusive designs come in three shades, black, white, and yellow symbolising the boldness and attitude of Mercury during that era. The bright yellow shade was inspired by a jacket worn by Mercury during his last tour with Queens in 1986.

3 of 7

3 of 7

The capsule collection features T-shirts and sweaters printed with black and white photos of Mercury's most renowned performances. Each is accompanied by his autograph or a specially created combined BOSS logo and autograph motif. The most exceptional piece is a T-shirt with Mercury's quote, "I'm not going to be a star. I'm going to be a legend!" which fully embodies the soul of the BOSS Legends series.

The Freddie Mercury capsule collection is available at selected BOSS stores in Kuala Lumpur or is available online.

 

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All images courtesy.

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