The Duke of Sussex has launched a new eco travel initiative that hopes to make the industry more environmentally sustainable and ethical. Travalyst will help protect destinations and benefit communities long into the future by expanding economic development where it’s needed most.
Prince Harry announced news of the project today (3 September) in Amsterdam. Although specific details about how the initiative will achieve its goals have not been released, the royal will be working in partnership with travel heavyweights Booking.com, TripAdvisor, Skyscanner, Ctrip, and Visa.
“I want to start with a little bit of background as to specifically why I’m here today, because as you may know, I am not a tourism or business expert, but through my travels I have observed the unique relationship between community and environment, and have noticed something alarming,” said the duke.
“There wasn’t the symbiosis or connection there needed to be and I wanted to understand why. I am one of those people fortunate enough to have a platform and I want to use it to tackle hard problems, in the hope of finding solutions… and that’s how Travalyst was born.”
Travalyst aims to help consumers understand whether their own holidays and travels are helping or hurting the planet, and how they can make more sustainable choices.
The Duke and Duchess of Sussex will themselves travel to South Africa with their baby son in the next few weeks – their first official visit to the continent as a family. Harry will also visit Malawi, Botswana and Angola.
From: Harper’s BAZAAR UK