Be authentic, be true, and go all out as the HUGO Squad is here to stay.
Following the successful Brand Refresh at the start of the year, HUGO BOSS opens the first HUGO store in Malaysia. Located in LaLaport Bukit Bintang City Centre Kuala Lumpur, it is the first store in Asia Pacific with the new HUGO store concept. A concept which takes on a modern and fresh visual approach.
The store features the latest Fall/Winter 2022 HUGO Menswear collection including shoes and accessories. This collection is created for the rule breakers who go their own way. From denim and jersey, to outwear and beyond; HUGO continues to push the boundaries with styles for the trendsetters.
With a total retail space of 86.6 square meters, the store’s open façade design sets the tone – welcoming, easy-going and straightforward. The combination of colours red and white incorporates the visual identity of the brand. At the same time, the integration of cool architectural features and lighting highlights the brand’s bold attitude. Customers are bound for a new and uplifting shopping experience. An atmosphere that brings out the best in them and leaves them confident in HUGO.
