Jaeger-LeCoultre Presents its New Campaign Starring Benedict Cumberbatch

Jaeger-LeCoultre releases a new video starring its brand ambassador Benedict Cumberbatch.

To celebrate the launch of its new Polaris Perpetual Calendar watch, Jaeger-LeCoultre welcomes a new perpetual calendar model. Powered by a movement similar to the one used in the 2019 Master Ultra-Thin Perpetual model, the campaign stars brand ambassador Benedict Cumberbatch.

Reflecting the concept of time and its relationship with three natural environments: lakes, forests, and the heavens, in the video Perpetual Motion, Cumberbatch is engrossed in each of these environments, while narrating a text that reflects the concepts of perpetual movement and action.

Perpetual Timekeeping

The calendar indications are displayed in three subdials against a matte blue gradient lacquered dial: the month and year at noon, the days of the week at 3 o’clock, and the date at 9 o’clock.

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The new Jaeger-LeCoultre Polaris Perpetual Calendar may just be the perfect timepiece for Benedict Cumberbatch: “The world is changing very quickly, and our involvement with it changes from day to day,” he says. “Whether I’m running, reading, or sitting still and contemplating the world, the Polaris Perpetual Calendar truly fits into all scenarios and will provide me with the essential information I need every day.”

The Polaris Perpetual Calendar is housed in a 100m water-resistant 42mm steel or pink gold case. Polaris design codes such as the thin bezel and glass-box crystal are honoured, and the case (as well as steel bracelet) features a mix of brushed and polished surfaces. The two crowns serve different purposes: the top crown rotates the inner bezel, while the lower crown sets the time and winds the watch. A single pusher controls the calendar settings. The pink gold model includes a blue rubber strap and also an alligator strap with a folding buckle.

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The line has been significantly scaled up and modified this time around, with a retrograde display of the Southern Hemisphere moon phases complementing the classic Northern Hemisphere moon-phase display and an increase in power reserve to 70 hours.

The Jaeger-LeCoultre Polaris Perpetual Calendar fits true to size and has a strong wrist presence. Without a doubt, this is one of our favourite Jaeger-LeCoultre watches released in 2022. For more information, please visit Jaeger-LeCoultre.com.


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All images and video courtesy.