Friend of the House Jude Bellingham and House Ambassador Callum Turner star in Creative Director Pharrell Williams’ Men’s Spring/Summer 2026 Pre-Collection Campaign.
A celebration of sartorial elegance, Pharrell Williams unveiled a campaign that drew inspiration from a rich tapestry of pastoral elements for the collection. With the ever-so-charming footballer Jude Bellingham and actor Callum Turner, both steadfast friends of the House, the campaign beautifully reimagines classic British heritage and refined tailoring through the lens of Oliver Hadlee Pearch.
Set against the backdrop of quintessential British landscapes—topiary gardens, historic monuments and the plush interiors of classic convertibles—the campaign blends metropolitan flair with bucolic charm. With Bellingham and Turner taking control of the narrative, you’ll find them donning pieces that reinterpret the timeless dress code for today’s modern voyager.
The collection showcases an impeccable array of workwear-inflected tailoring with hints of the cosy grandeur of England’s hillside manors. Showcasing echoes of dandyism with a contemporary flair, you’ll spot a Prince of Wales LV Monogram jacket and waistcoat, a sharp-shouldered herringbone overcoat and a three-piece virgin wool suit. Every piece is beautifully designed with an air of nonchalance, whether showlounching at the hip or flaring at the extremities.
Adding to the elegance are sophisticated staples, such as ribbed sailor-collar zip-ups, flannels, jeans, leather-sleeved windbreakers, and more. To complement these looks, the LV Tilted—a 1990s skateboarding-style low-top sneaker—embodies a relaxed yet refined finishing touch.
As if the collection weren’t charming enough, the collection features a pet accessory capsule collection that will charm your heart. Royal British breeds—think Welsh Corgis, English Cocker Spaniel and Border Collie—front the campaign, showcasing LV Monogram leather leashes, collars, harnesses, puffer jackets and a fleece throw. Not forgetting, the classic Louis Vuitton travel-inspired bags carriers for style and comfort for your furry companions—the ultimate fashion statement and curated wardrobe for them and their dapper dog.
The Men’s Spring/Summer 2026 Pre-Collection is now available in stores, with the second drop to be unveiled on 11 November.
