The Spanish luxury house, Loewe just stepped up their game by releasing a magnetic Fall/Winter 2022 campaign in collaboration with Japanese clothing boutique GR8. Starring a magnetic cast including the Japanese director, actor, comedian, and artist, Takeshi Kitano – the campaign is blowing contenders out of the water. It also sees the likes of creative individuals such as Nijiro Murakami, Tokio Emoto, and DJ Jyrrel.
The Loewe Fall/Winter 2022 men’s runway collection spotlights the roots of modern Japanese culture and animates Japan’s urban creative scene. Dotting a nightclub in Tokyo, the campaign portrays eclectic characters in a euphoric, dream-like reality zeroing on lo-fi aesthetics. Captured by Mongolian photographer, Ryu Ika, the campaign portrays the unpredictable chaos of Tokyo’s Harajuku district.
The campaign playfully echoes the newest products within the Fall/Winter 2022 collection such as an abstract print shirt, nylon coat, and a face print t-shirt. We also see the likes of bags and accessories emphasising on a LED-illuminated edition of the Puzzle bag and Loewe’s signature handcrafted small leather goods that will be a great addition to your wardrobe.
The new campaign flaunts dramatic silhouettes that command attention and glamour. It’s the perfect everyday design that works to create a dynamic effect or a laid-back look.
A series of short films were also shot by producer Shotaro Nishioka to highlight the everyday life and traditions of Japan as well as enhanced the campaign. With exaggerated effects, 360° angles, and lo-fi aesthetics, the video follows the cast throughout their daily activities such as playing mahjong and having dinner.
The Loewe Fall/Winter 2022 campaign come to life at a series of pop-up stores at GR8, Loewe Omotesando, and Isetan Shinjuku Men’s Building, hosted simultaneously from 27 July 2022 onwards.
Find out more about the collection at www.loewe.com
