Rimowa Introduces The Art Of Engineering With Ingenieurskunst Campaign

Over the years, Rimowa has established itself as a pioneer in the creation of premium luggage. Not one to disappoint, the brand continues to experiment with its aviation-inspired aluminium suitcases. Continuing its renowned legacy, Rimowa keeps moving refined travellers through its resilient, lightweight, and stable suitcases.

For its latest campaign, the brand pays homage to German engineering which has since helped frequent travellers create their lifelong journey.

Highlighting the iconic Classic Cabin, Rimowa continues to celebrate their roots with its latest campaign. Titled Ingenieurskuns, which translates into “The Art of Engineering,” their new campaign emphasises the process, materials, and manufacturing of the superior suitcase.

“The topic of German engineering might be considered dry or technical. But as our head engineer describes, it is more like a symphony. We wanted to show that German engineering—which is at the core of who we are—is truly considered art at Rimowa,” said Emelie De Vitis, Chief Marketing Officer at Rimowa.

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The campaign takes us on a journey around the world, with kinetic installations in various locations giving an ode to Rimowa’s signature aluminium, and showcasing German engineering as art, as the world has never seen it before.

Made from 6,000 rivets, 180 sheets of anodised aluminium, and shells of the Classic Cabin suitcase, the installations pay homage to the meticulous craftsmanship of the iconic luggage. From the raw, chrome, and matte materials used to create the products, to the harmonious relationship between heavy machinery, and the delicate handcrafting that has been mastered by Rimowa engineers, the installation gives people a glimpse into the world of Rimowa.

An immersive AR experience will also be incorporated as part of the campaign, inviting audiences to interact with the engineering steps of the Classic Cabin suitcase.

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The premise of the campaign carries the idea that despite it being made in Germany, Rimowa suitcases were engineered to be the perfect travel companion that will take you on an incredible journey around the world.

Discover more about the campaign at Rimowa.com

A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.