Malaysia’s biggest sneaker lifestyle convention returns with special attractions after a two year absence.
Words by Farrah Darma
Sneakerlah, Malaysia’s biggest and most anticipated sneaker lifestyle convention is returning home this September after a two-year long hiatus. The much-awaited annual affair is a god send for sneaker enthusiasts, streetwear and fashion connoisseurs, collectors and traders across the country and region.
As a one-stop convention for fans to explore, discover, buy, sell, trade and share the passion of anything and everything sneaker and streetwear related, Sneakerlah is returning to its home at MVEC (Mid Valley Exhibition Centre) on the weekend of 3-4 September 2022. The event has grown considerably since its inaugural edition at Lot 10 shopping mall in 2015.
The last Sneakerlah in 2019 saw a record-breaking attendance of 33,000 people – this year’s edition is expected to match or even surpass those numbers as anticipation builds at an all-time high.
“We are happy to be back after such a long break, and sneaker fans across the nation are hungry for what has now been dubbed as the “Hari Raya” for sneakerheads! We had big plans for 2020 but had to put everything on hold due to the pandemic. However we’re thankful to have made it through and look forward to bigger and better things to come!” says Sneakerlah founder Bryan Chin.
This year also sees Sneakerlah collaborating with renowned Malaysian artist Fritilldea on the event’s key art and visual theme. As such, one of the main attractions include Fritilldea’s exclusive interactive exhibition called ‘Keras Penthouse’, which will showcase exclusive designs created for Sneakerlah and also the artist’s upcoming NFT drop. Fritilldea is a household name in the street art scene, having worked with international brands like Kiehls, Vespa, Mercedes, Nike, Vans and Adidas.
Another notable attraction is an exclusive exhibition by frequent sneaker customizer and mixed media artist, Edmond Looi called ‘Fossil Fuel’, which will showcase the artist’s past and upcoming works. Edmond Looi customized sneakers for the likes of footballer Neymar Jr and singing sensation Erykah Badu.
Among the many brands participating in Sneakerlah this year is famed Japanese footwear and sportswear brand, ASICS; one of the world’s major sports brands, New Balance; iconic footwear brand known across the nation, Bata; and American headwear brand New Era. They join Sneakerlah local staples like Stoned & Co., Pestle & Mortar, Nerd Unit, TNTCO, Futuremade Studio, Against Lab, and many more international and local brands that will be participating in the two-day event.
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One of the biggest draws remain the Sneakerlah marketplace, where attendees can purchase, sell and trade the hottest and rarest sneakers and streetwear items on the market right now.
On the entertainment front, Sneakerlah this year will feature performances by a host of artists and DJs, expect some big names in store over the weekend. DJ Blink, DJ Ziqq, and Daaliah will be providing the beats to rock to during the event, with special live performances by Nakalness of Forceparkbois, Gard Wuzgut, Luqman Podolski, Dato Maw, and Kungfu Heidi rounding out the event.
A special 3×3 basketball tournament brought to you by Aseel x TNTCO x Against Lab will also be held during the event, as well as a live podcast session by Boraklah – a sneaker related podcast hosted by Sneakerlah’s very own Bryan Botakchin, Prakash Daniel and Hans Abdullah. The podcast will feature special guests FZHD and The Kasut Show. On top of all that, attendees can also expect the usual trading pits, fashion showcases, exclusive product drops and lucky draws featuring prizes from Foot Locker.
Local authentic sneaker marketplace, Novelship, are one of the official sponsors of Sneakerlah this year. As Asia’s fastest growing marketplace for 100% authentic, limited-edition sneakers, apparel and collectibles, the brand synergy between Novelship and Sneakerlah speaks for itself.
To add icing on the cake, U Mobile returns as the Official Telco for Sneakerlah, serving up special perks, discounts and ticket giveaways exclusively for U Mobile users. Other sponsors include sneaker retail giant Foot Locker as the Official Lucky Draw Sponsor, along with Official Media Partners Fly FM and Hot FM.
#Sneakerlah2022 is a ticketed event with pre-sale tickets available on www.sneakerlah.com at RM 30, door sale tickets at RM 50 and VIP tickets at RM 80. VIP ticketholders are entitled to exclusive early entry to the event two hours before the event starts to grab the best deals. With each ticket purchased, attendees are eligible to win sneakers and other prizes in the lucky draw at the end of each day.