Korean boyband NCT 127 are the stars behind PUMA’s latest Slipstream campaign
K-pop boy band NCT 127 and Puma continue their collaboration by reimagining a collection of their classic sportswear and footwear for Spring/Summer 2023. The classic Puma Slipstream was released in 1987 as a sneaker for basketball players aiming for excellence – it brought together the spirit of movement with innovative design and versatile style.
The first campaign presented by Puma and NCT 127 last year was composed of styles and themes that represent the retro vibes of the 80s. It goes for a vintage street concept, reproducing the graffiti, basketball, old cars, and street shops that recall the moods of that time, with the members of NCT 127 showing off their unique characteristics.
This time, in the SS23 Puma Slipstream Campaign, NCT 127 appears in a curated collection of the iconic PUMA T7 Track Jacket, Pants, Classic Logo Tee and Slipstream. Say what you will about newness, consistent wardrobe staples such as pieces from the Slipstream collection are the true hero in the arena of wardrobe investments.
They have must-have tried-and-true staples that lay the groundwork for building fresh and interesting outfits regularly. Regardless if you’re athletic or if you’d include the term ‘athleisure’ when describing your style, investing in this collection is a good idea.
In continuation of the Slipstream Campaign with NCT 127, Puma is gifting consumers an exclusive set of 3 Puma x NCT 127 posters* with every purchase of the Slipstream worn by the NCT 127 members.
The SS23 PUMA ‘SLIPSTREAM’ collection is now available on PUMA.com, PUMA retail stores, JD Sports, Sole What, and Zalora.