The new storefront, which was once the iconic Tower Records store, combines retail and skate facilities into a single space.
An earlier preview teased Supreme fans about the possibility of a new flagship store in West Hollywood, Los Angeles.
In February, Supreme relocated from Fairfax Avenue to the Sunset Strip after 19 years. The Strip is a renowned area of Sunset, featuring a variety of boutiques, restaurants, rock clubs, and nightclubs, as well as its iconic and colourful billboards.
To make a bold statement, the 8,500-square-foot, one-story store has been painted white and emblazoned with three prominent red Box logos, ensuring that it stands out.
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The streetwear brand has expanded its offerings with a spacious new store that features a wide range of clothing, skateboards, and many more. A major highlight of the store is the floating skate bowl on the second floor, which was designed by Simparch, an art collective co-founded by Steven Badgett.
Furthermore, the familiar art installations are created by skateboarding legend Mark Gonzales – in collaboration with the likes of Nate Lowman, Josh Smith, Fuck This Life and Neckface. As you glance around, a series of coats, sweatshirts, pants, and many more are displayed on the left side. On the back wall are hats, modern skateboards, and T-shirts. A black checkout counter, transparent boxes for ornaments, and a bench.
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