Walk Into Supreme’s New Store In West Hollywood

The new storefront, which was once the iconic Tower Records store, combines retail and skate facilities into a single space.



An earlier preview teased Supreme fans about the possibility of a new flagship store in West Hollywood, Los Angeles.

In February, Supreme relocated from Fairfax Avenue to the Sunset Strip after 19 years. The Strip is a renowned area of Sunset, featuring a variety of boutiques, restaurants, rock clubs, and nightclubs, as well as its iconic and colourful billboards.

To make a bold statement, the 8,500-square-foot, one-story store has been painted white and emblazoned with three prominent red Box logos, ensuring that it stands out.


View this post on Instagram


A post shared by Supreme (@supremenewyork)

The streetwear brand has expanded its offerings with a spacious new store that features a wide range of clothing, skateboards, and many more. A major highlight of the store is the floating skate bowl on the second floor, which was designed by Simparch, an art collective co-founded by Steven Badgett.

See also
New & Exciting Hotel Openings in 2022


Furthermore, the familiar art installations are created by skateboarding legend Mark Gonzales – in collaboration with the likes of Nate Lowman, Josh Smith, Fuck This Life and Neckface. As you glance around, a series of coats, sweatshirts, pants, and many more are displayed on the left side. On the back wall are hats, modern skateboards, and T-shirts. A black checkout counter, transparent boxes for ornaments, and a bench.

Prev1 of 5

Explore Our Top Picks of Supreme Skateboard Decks

Supreme Smurfs Skateboard Red

MYR 950

This highly coveted Smurfs Skateboard Red is wanted by many. This skateboard deck is made of natural veneer and black top ply featuring Smurfs’ illustration.

Prev1 of 5