Acqua Di Parma Opens its First Boutique at The Exchange TRX

Step inside Acqua Di Parma’s first boutique in Kuala Lumpur.

With a history spanning over a century since 1916, Acqua di Parma embodies the essence of Italian craftsmanship and luxury.

Acqua di Parma

“Arte di Vivere”.

Started by Carlo Magnani, the brand focuses on fragrances and objects that combine vibrancy and sophistication. True to its motto, Acqua di Parma creates unique and impressive products that reflect art, culture, and nature.

 

 

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Interior’s atmosphere

Starting with a new and refined concept, Acqua di Parma displays its iconic yellow Parma hatbox on the interior wall as a welcoming gesture to guests. To cater to the Malaysian market, the brand merges cultural and innovative aspects of both Italian and Malaysian designs. The boutique also features its signature ‘Art of Gifting’ area and the ‘Fragrance Table’ for visitors. Additionally, the use of sectors and adjustable shelves enhances the display of their products.

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Acqua di Parma

 

Exteriors grandeur

The boutique’s architecture incorporates the exquisite element of arches. Furthermore, inspired by ‘batik’, the parlour features frescoes with vivid floral and geometric designs from the batik print. The zone is covered in harmonious colours, connecting Italian and Malaysian art. Thus, allowing the face of the boutique to have a more polished and elegant look.

What’s more, the ‘marmorino’ finish adds a refined texture, while the iconic Acqua di Parma yellow subtly accents the perimeter, allowing details of warm wood to create a cosy atmosphere in the parlour.

 

 

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Discover the beauty of the new parlour, where elegance and sophistication meet perfectly.

Address: Lot G.83.C, Ground Floor, The Exchange TRX, Persiaran TRX, Imbi, 55188 Kuala Lumpur, Federal Territory of Kuala Lumpur

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