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BAZAAR Hair Awards 2015: Best Smoothing Creme For Long Hair

Advertising Feature in association with Aveda

Aveda

Aveda Smooth Infusion Naturally Straight, RM123

HIGHLIGHTS
Power up your mane with plant fibres! Holding on to each strand, they effectively loosen and straighten wavy locks. At the same time, a humidity barrier of maize and tapioca helps fend off frizz, even in extreme weather. Finally, seduce with Aveda’s signature aroma of palmarosa and bergamot.

WHY WE LOVE IT
No more playing with hot, scorching tools or risky chemicals. The naturally derived plant fibres work externally, adding a smooth surface layer that actually improves the straightening effect with each use.

NEED TO KNOW
Start your straightening journey with a coin-sized drop, applying the crème onto damp hair one section at a time. Distribute evenly, brush to desired sleekness, and finish with a flat iron. Hello, gorgeous!

Available at Aveda Experience Center retail stores and Aveda Salons.