Your favourite Hollywood stars are tapping into the beauty industry. Here’s a list of celebrity beauty brands you should know in 2023.
Isn’t it obvious? The beauty industry is thriving, and for good reasons. The constant need to perfect your everyday skincare routine or search for the next big thing calls for many trials and errors. Of course, good marketing goes hand-in-hand with convincing you of what you really need. With the rapid growth of the health and beauty industry, it seems that celebrities are tapping their way into the beauty world too.
While there are countless businesses to list down, many have failed while others continue to flourish. When we think of celebrity beauty brands, prominent names such as Fenty Beauty, Rare Beauty, Kora Organics, Rhode and Kylie Cosmetics by Kylie Jenner, come to mind.
However, did you know that there are other existing celebrity-owned beauty brands that are also worth the hype? We have beauty lines from Winnie Harlow, Vanessa Hudgens, John Legend, Halsey, and more. Don’t worry if you haven’t heard of them because, let’s face it – there are too many to keep tabs on.
Here’s a list of celebrity beauty brands to know in 2023:
Cay Skin
We can’t stress this enough, but knowing the importance of protecting your skin from the sun is incredibly sexy – Winnie Harlow knows that too. Cay Skin was created after the supermodel suffered a severe sunburn injury after a photo shoot in the Bahamas. Since that traumatic experience, creating accessible clean suncare was what she had in mind. Formulated with hydrating nectars, aloe vera and sea moss, Cay Skin is infused with ingredients that represent Harlow’s Caribbean culture. With that in mind, we believe the Isle Glow Body Lotion SPF 45 is definitely worth trying if you want an “instant island glow”.
For more, shop here.
Know Beauty
Launched in 2021, KNOW Beauty was spearheaded by Vanessa Hudgens and Madison Beers. The brand began its journey as a DNA-testing technology to promote a skincare routine. However, in 2023 the brand scrapped its overall goals and parted ways with Beers. With Hudgens taking control, Know Beauty relaunched its brand and released the KNOW Beauty Glacial Bay Clay Mask. Infused with mineral-infused colloidal clay harvested from an active glacier in British Columbia, the mask aims to draw out impurities, tighten pores and restore a healthy glow.
For more, shop here.
About-Face
Created by singer and songwriter Halsey, about-face strays from skincare by releasing numerous makeup must-haves. Since its launch in 2021, the brand has launched eye pencils, lip glosses, blush balms, eye paints and more. What sets about-face apart is how electrifying the colours are. You can expect liquid eyeliners and eye paints in bold colours like blue, green, pink, orange, yellow and beyond. We recommend trying the eye paint. Its electrifying hues and rich pigment make this liquid eyeshadow perfect for any day-to-night affair.
For more, shop here.
Loved01
Loved01 by John Legend is the latest skincare brand to enter the beauty realm. Launched in February 2023, Legend unveiled a skincare line formulated with natural ingredients like jojoba oil, coconut oil and shea butter. The brand’s mission is clear. It’s to celebrate melanin-rich skin and provide the best products to nourish and moisturise the skin. In addition, it’s highly accessible too. You can expect to see coveted products such as moisturisers, shower care and shaving creams priced between USD 10 and $15 (approx RM44 – RM66).
For more, shop here.
JVN
If you’re a fan of Netflix’s Emmy-winning Queer Eye, then having Jonathan Van Ness on the list should come as no surprise. As a renowned beauty guru and hairstylist, they know exactly what it takes to treat your mane. JVN by Jonathan Van Ness is designed for all hair types and is formulated to enhance and nourish your locks. The best part? It’s vegan, made with clean hemisqualane, and silicone free. Best sellers from the line include their Pre-Wash Scalp Oil, Air Dry Cream (frizz-fighting texture enhancer), Volumizing Shampoo and Hydrating Conditioner.
For more, shop here.
Humanrace
It’s no surprise to see Pharrell Williams on the list, as the superstar has been praised for his remarkable complexion for decades. Humanrace Skincare was founded by the star and developed with his long-term dermatologist Dr Elena Jones. Since its launch in 2020, the clean skincare line has released a skincare, body and suncare range. Customers rave for his three-step routine called the Routine Pack, which includes a Rice Powder Cleanser, Lotus Enzyme Exfoliator and a Humidifying Cream. With sustainability in mind, the brand champions on designing refillable packaging to reduce single-use plastic and packaging waste.
For more, shop here.
Good Weird
Relatively new to the game, Good Weird by Evan Mock is the latest genderless skincare-beauty brand to know. Good Weird has a purpose: to make everyone feel good and stay weird. Designated for all skin types, the beauty brand recently released three products: Cold Brew Undereye, Balmy Weather Moisture Stick and Back from Vacay Bronzer. On our wishlist is the Cold Brew Undereye – an eye serum designed to smooth, blur and reduce fine lines while boosting collagen production. It’s definitely the perfect product to carry on a daily. Will there be more? I guess we’ll have to stay tuned to find out.
For more, shop here.
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Featured image credit: Instagram/@aboutfacebeauty
Amalina Anuar
Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.
