Rihanna Is Releasing the Fenty Beauty Mascara of Our Dreams

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  • Rihanna announced that Fenty Beauty’s new “Full Frontal Mascara” is set to release January 16th.
  • The “do-it-all” product is a uniquely designed, dual-sided brush meant to “volumize, lift and lengthen” lashes.

The Fenty Beauty empire continues to expand.

Rihanna continues to excel at curating need-it-now makeup products for beauty fiends everywhere with the newest reveal of a Fenty Beauty mascara. Its official title is Bad Gal RiRi approved with the name “Full Frontal Mascara.”

“Ya done know that @fentybeauty was coming to dominate the mascara game too!! #FULLFRONTALMASCARA,” Rihanna posted onto both her Twitter and Instagram accounts.

Rihanna went on to describe the dual-sided brush as one “that lifts lashes on the fat side, and defines & curls on the flat side.” The beauty mogul shared the news with a stunning black-and-white image of herself rocking a velvet turtleneck, with her hair in soft ringlets and softly brushed brows. Needless to say, Rihanna’s lashes in the photo are simply immaculate.

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The Fenty Beauty Instagram account shared the reveal of the new product as well, touting the soon-to-be-released mascara as a “do-it-all” beauty must-have featuring a “flat-to-fat brush that instantly volumizes, lifts, lengthens and curls.” The mascara is also reported to be composed of a water-resistant, long-lasting, and smudge-resistant formula. When Rihanna says do-it-all, clearly she means it.

News of the new mascara arrived hours after Rihanna posted a makeup free selfie on Instagram—her first selfie of 2020—that had fans buzzing over what the singer, designer, and beauty CEO would release next.

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Full Frontal Mascara will be available to purchase January 16th at fentybeauty.com and Sephora.


From: Harper’s BAZAAR US