To mark the arrival of Burberry’s newest fragrance, Burberry Goddess Parfum, we gathered an intimate circle of 15 women at the concourse of Suria KLCC for a special masterclass with Burberry Beauty. More than a showcase of fragrance and make-up, the afternoon was a thoughtful exploration of what it truly means to “embrace the power within”—a message at the very heart of the Goddess campaign.
Guests were invited to reflect on what gives them strength and makes them radiate from within. This question set the tone for an empowering session that highlighted how beauty is not only worn on the surface but also carried as an attitude, a presence, and a way of moving through the world with grace and confidence.
A Goddess Look with Ummi Nasir
The highlight of the masterclass was a live demonstration by celebrity make-up artist Ummi Nasir, who brought the Burberry Goddess Parfum look to life. Using Burberry Beauty’s signature products, she guided guests through a radiant routine that paired seamlessly with the fragrance’s new chapter. Complexion was perfected with the Beyond Wear Radiance Primer, Beyond Wear Perfecting Matte Foundation, and Beyond Wear Concealer and finished with the versatile Beyond Wear Setting Powder. Ummi then got creative and took one of the Burberry Kisses and blended it on the cheek for a pop of colour. For the eyes, the Eye Quad in Dusty Caramel was used to sculpt and enhance, complemented by Beyond Volume Mascara. The look was completed with Burberry Kisses lip colours—Matte Cream Tea for day and Matte Cinnamon for night—echoing the sensual warmth of the fragrance itself.
The Burberry Goddess Collection
Since its debut, the Burberry Goddess fragrance family has been more than scent—it is a celebration of self-discovery, strength, and kindness. Each chapter in the collection tells a different story: the original Eau de Parfum embodies luminous confidence, the Eau de Parfum Intense adds sophistication and magnetism, and now, the Goddess Parfum introduces a deeper sensuality. Together, they reflect the many facets of modern femininity, encouraging women to lead with both strength and compassion.
Created by perfumer Amandine Clerc-Marie, Burberry Goddess Parfum amplifies the house’s signature vanilla accords with striking new intensity. A vibrant raspberry note brightens the opening, while lavender essence offers balance. At its heart, a trio of vanillas—infusion, caviar, and absolute—brings enveloping richness, anchored by a suede accord that adds warmth and sensuality. The result is a bolder, more textured fragrance that wraps the wearer in an aura of grounded strength.
Visually, the bottle mirrors this evolution: bronze-hued glass topped with a golden cap and medallion, echoing the glow of a radiant sunset. Vegan and refillable, it speaks to Burberry’s modern luxury values.
The campaign once again features global ambassador Emma Mackey, who embodies the Goddess spirit with cinematic scenes of running alongside lionesses and climbing mountains. Her journey reflects the fragrance’s ethos: finding empowerment through courage, freedom, and authenticity.
To learn more about the fragrance and to shop the new Burberry Goddess Parfum, click here!
