Chanel Unveil New Coco Mademoiselle Eau de Parfum Intense Refillable Purse Spray

Some fragrances transcend time, becoming more than just a scent—they become an attitude, an identity. Coco Mademoiselle eau de parfum is one such creation. Introduced by Chanel in 2001, this modern classic redefined femininity with its bold yet elegant composition. Inspired by the rebellious spirit of Gabrielle Chanel, the fragrance embodies a woman who is both free and captivating, effortlessly balancing sophistication with a touch of mischief. Its signature blend of fresh citrus, sensual florals, and deep, ambery woods has made it an icon in the world of perfumery.

 

Now, Chanel offers a new way to wear this beloved scent with the Coco Mademoiselle eau de parfum Intense Refillable Purse Spray—a chic, modern reinterpretation of fragrance as an essential accessory. More than just a perfume, it is a statement piece, designed to be worn like jewellery and carried with the same confidence as a Chanel handbag.

 

 

For the woman who is always on the move, Chanel’s latest creation is as practical as it is exquisite. Encased in an ultra-luxe refillable spray, this limited-edition collector’s piece reimagines perfume application. The design features a double strap of luminous pearls intertwined with a golden chain, an homage to Coco Chanel’s love for layering accessories. Worn around the wrist or tucked into a handbag, it is both a fragrance and a fashion statement.

 

The eau de parfum intense inside is a richer, more seductive interpretation of the original. A lavish overdose of patchouli gives the scent its deep, mysterious allure, while a sensual blend of vanilla absolute and tonka bean adds warmth and depth. Lush rose and jasmine lend their timeless femininity, while the contrast of citrus notes keeps the composition fresh and modern. It’s a scent designed to leave a lasting impression, much like the woman who wears it.

 

With this new purse spray, Chanel invites women to experience perfume in an intuitive and spontaneous way. Whether it’s a quick touch-up before an evening out or an indulgent moment of self-expression, the Coco Mademoiselle eau de parfum Intense Purse Spray is designed to be applied as often as desired. And with an accompanying set of three refills, the experience continues long after the first spritz.

 

Both elegant and considered, this piece goes beyond fragrance—it is an expression of style and refinement. With Coco Mademoiselle eau de parfum Intense in a sleek, wearable form, Chanel once again showcases the beauty of thoughtful design for the modern woman.