Since its launch, Dior Addict has stood as a symbol of confidence, glamour, and couture beauty. Over the years, this iconic high-shine formula has evolved to reflect the ever-changing landscape of fashion and cosmetics, continuously pushing the boundaries of colour, texture, and style. Now, in 2025, the Dior Addict enters a new era with an even bolder attitude, an expanded shade palette, and limited-edition couture cases that transform lipstick into a fashion accessory.
With this launch, Dior reinvents nude with the Nudes N’Roses palette, introducing ten fresh shades that redefine what a neutral lip can be. Moving beyond traditional beige tones, the collection embraces warm browns, rosewoods, ochres, and pinks, offering a nuanced approach to nude that enhances a variety of skin tones. Peter Philips, creative and image director for Dior Makeup, describes the collection as ten new radiant lipstick shades “redefining nude à la Dior, dressed in Dior”. From the soft luminosity of shade DiorAct to the deep intensity of D-Player, these new hues ensure that every wearer can find a shade that complements their individual style.
Dior Addict isn’t just about colour though—it’s also about the accessories. Each season, the collection is enriched with limited-edition cases that make the lipstick a true statement piece. This year, three striking new cases take center stage.
The Blue Oblique case pays tribute to the House’s iconic motif with a beige and blue jacquard canvas, creating a timelessly chic look. Pinkmania, crafted from vibrant pink denim, adds a bold pop of colour. And lastly Tutu, embroidered with the iconic Cannage stitching, exudes timeless elegance. These refillable and interchangeable cases allow individuals to mix and match, curating their own collection of couture-inspired lipsticks season after season.
True to the Dior Addict legacy, the new formula remains a perfect fusion of intense colour and lip care. Enriched with jasmine wax and plum oil, it ensures 24-hour hydration while delivering a glossy, comfortable finish that lasts for six hours. The result is a dazzling, mirror-like shine that enhances the lips while keeping them nourished and soft.
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A new campaign sees the return of Jisoo, Anya Taylor-Joy, and Willow Smith as the faces of Dior Addict, embodying the modern and confident spirit of the collection. Each star brings their own unique edge to the collection, showcasing how the shades and cases can be effortlessly styled to match different personalities and moods. Jisoo shines in Tutu, Anya glows in DiorAct, and Willow commands attention with D-Player.
With its bold new shades, fashion-forward cases, and innovative formula, the new Dior Addict collection cements its place as the ultimate high-shine lipstick. Whether you’re drawn to a soft, luminous nude or a deep, statement-making rosewood, there’s a shade and a case to match every style.
