Dyson’s Newest Faces
Dyson is strengthening its presence across Asia Pacific with the appointment of two high-profile ambassadors, actor Park Bo Gum and IVE’s Jang Won Young, each set to front key categories within the brand’s expanding portfolio.
Actor Park Bo Gum and IVE’s Jang Won Young join Dyson as APAC ambassadors, fronting new campaigns in home and beauty technology.
Known for his sincerity and widespread appeal, Park Bo Gum steps into the role as Dyson’s official regional ambassador, representing both its home technology and hair care innovations. The partnership reflects a shared emphasis on thoughtful design and practical innovation, with Park poised to lead campaigns spotlighting the brand’s latest advancements, including its intelligent cleaning solutions. Speaking on the collaboration, he shared, “Home is where I recharge, and technology plays a big role in making that space comfortable and efficient. Dyson’s innovations have always impressed me, and I’m excited to share their engineering values with everyone.”
Alongside this, Dyson has also named Jang Won Young as its Asia Pacific ambassador for hair devices, signalling a continued push within its ever-expanding beauty division. As one of K-pop’s newest influential figures, Won Young brings a strong sense of individuality and style that aligns with Dyson’s focus on performance-led, damage-conscious hair technology. Her involvement will centre on showcasing the brand’s styling tools and encouraging creative expression without compromising hair health. “As an artist, my hair plays a big part in completing every concept I take on,” she said. “The Dyson Airwrap Co-anda2x™ is my go to styling tool because it helps me experiment with looks while keeping my hair healthy. I’m excited to be partnering with Dyson across Asia Pacific and to share new styling inspiration with fans.”
Together, these two highlight Dyson’s broader strategy to connect innovation with everyday living, whether through smarter home solutions or more intelligent approaches to beauty.
