Brace yourselves for more Gucci brights as the Italian brand is launching a new lipstick line under the creative direction of Alessandro Michele.
The collection, featuring 36 shades, will arrive this week, according to WWD. Expect to see the same vibrant colours that have hit the Gucci catwalk in recent seasons, from bold reds to head-turning pinks. The shades were chosen with diversity and inclusion in mind and are sure to champion self-expression.
“Make-up is something poetic and fleeting that you can add to your face, changing or highlighting something about yourself,” Michele told WWD. “I find it an almost magical language, strongly linked to the other details I use for the expression of the self, such as jewellery and a hairstyle. Of all these aspects needed to emphasise or underline an aspect of ourselves, makeup is the most immediate and the oldest way, making it the most fascinating.
“Lipstick is the most beautiful object you can find inside a handbag,” he continued. “It is the most fascinating because it has always had a beautiful scent — we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolises the world of cinema, and all the famous lips from Hollywood.”
Michele, who launched Gucci’s new fragrance family to much acclaim, explains he was inspired by the vintage glamour of the Fifties, specifically “Hollywood divas and the mythology of cinema, which first put lips in the spotlight.” This is reflected in the names of the lipstick shades, from Jean Harlow to Bette Davis.
As for the packaging, the new lipstick bullets are set to be varied with Instagrammable gold tones featuring Art Deco motifs as well as turquoise and ivory colours adorned with pink rosebuds. The one consistency for every Gucci lipstick will be a golden base.
And this is just the beginning. While the lipstick line will land first, a series of subsequent product launches is set to follow. It’s a strategy that gives each makeup category its moment in the spotlight and allows Gucci’s beauty offering to steadily grow in keeping with the brand’s aesthetic.
From: Harper’s BAZAAR UK