Step six: Embrace Instagram

“‘Instagram make-up’ had a moment where everything was super-defined and exaggerated, but it doesn’t have to be overwhelming. There are some things, like the brows and harsh contour, that can look too intense in real life, but if you think about it, we are all Instagram users and any make-up look that gets uploaded is technically an ‘Instagram look’ to be inspired by. A lot of the looks are actually really approachable and even Kylie, Kim and Kendall bring such a different vibe to their make-up on Instagram, which I hope is reflected in my own work with them.”