Chanel’s welcomes Jungkook.
Chanel has announced Jungkook as its latest global ambassador for fragrance & beauty, marking a significant moment for both the house and the artist. Known for his distinct presence and steady influence across music and culture, Jungkook steps into a role that feels thoughtfully aligned with Chanel’s approach to modernity and enduring style.
Chanel announces Jungkook as its latest Global Ambassador for Fragrance & Beauty, introducing a fresh chapter for the brand.
Sharing the announcement, Thomas du Pré de Saint Maur, head of global creative resources for fragrances & beauty, said: “Chanel is delighted and honoured to welcome Jung Kook as a global ambassador for Fragrance & Beauty. I have long admired his incredible talent, his music career, and his distinctive commitment to self-expression, not to mention his bold creative choices. He perfectly embodies the essence of our House. He is an inspiration for the new generation, bringing passion and creativity wherever he goes.”
Jungkook’s trajectory—spanning chart-topping solo releases, collaborations with international artists, and his work within BTS—has continually shown a balance of refinement, versatility, and a willingness to evolve. It’s a sensibility that mirrors the way Chanel approaches beauty today: anchored in heritage, yet always open to modern interpretation.
Reflecting on the partnership, Jungkook shared: “I am truly delighted to join Chanel fragrances and beauty as global ambassador. For me, Chanel is a pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity. As an artist, I try to stay true to my own style while embracing new challenges, so this partnership is especially meaningful to me.”
With Jungkook now stepping into the world of Chanel Fragrance & Beauty, anticipation is already building around what this collaboration will bring, and we look forward to seeing how it develops in the months ahead.
