Felix Stray Kids to NewJeans Minji: K-Pop Idols Who Are Luxury Brand Ambassadors in 2023

From BTS Jungkook to NewJeans Hyein, the Hallyu/K-Wave is showing no signs of slowing down. With the global boom of South Korea’s pop culture, the phenomenon is making an impact across the beauty and fashion scene. Find out which K-Pop stars are tapping their way into the glorious world as global brand ambassadors in 2023.

A list of K-Pop stars who are brand ambassadors in 2023 so far:

Tiffany Young for Moschino


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Tiffany Young, the talented member of the K-pop sensation Girls’ Generation, has been making waves in the fashion world. Recently, she was announced as the first-ever Korean celebrity ambassador for Moschino, cementing her status as a fashion icon and opening up new doors in her already impressive career. With her effortless style and impeccable taste, it’s no wonder Tiffany is taking the industry by storm.

Felix of Stray Kids for Louis Vuitton


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Louis Vuitton has welcomed a new addition to their family, and it’s none other than Stray Kids’ Felix. This announcement came as no surprise as the musician has shown appreciation for the brand. If you take a look at Felix’s Instagram, you’ll spot the star donning the latest Louis Vuitton ensembles and accessories. With his unique sense of style, this collaboration was a match made in heaven.

Taken from the statement, Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s Collections, shares, “I am thrilled that Felix is joining Louis Vuitton as House Ambassador. He is really talented, and I love his energy, his unique personality and his audacious sense of style.”

Jung Kook for Calvin Klein


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It’s a fantastic start to the year for the BTS boys. First up on our list is none other than Jungkook, who announced his latest campaign with Calvin Klein Jeans and Calvin Klein Underwear. In March 2023, Calvin Klein teased fans with a cryptic teaser hinting that something big was coming. However, it didn’t take long for true BTS fans to dissect that the mysterious teaser video was starring Jungkook.

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Lensed by photographer Park Jong-ha, Jungkook was seen donning the Spring 2023 collection in a relaxed denim-on-denim look.

NewJeans Hanni for Gucci and Armani Beauty


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K-pop sensation NewJeans is making waves. With their successful hits “Ditto” and “OMG”, the girls are bagging the biggest names in the fashion and beauty world. For starters, Hanni made an unprecedented step into the fashion industry in 2022 as a fashion brand ambassador for Gucci. Since joining the Gucci family, the talented star has supported the brand and made her official debut in the Maison’s Gucci Horsebit 1955 campaign. That’s not all. This year, she debuted as Armani Beauty’s Global Makeup Ambassador flaunting the My Armani Go To Cushion and the Lip Maestro in the shade “214”.

NewJeans Hyein for Louis Vuitton


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Are we even surprised? Of course, NewJeans Hyein would be next on the list. In December 2022, the starlet joined the Louis Vuitton family. As the new face of the Maison, her appointment as global brand ambassador was no surprise. To mark her debut, the 14-year-old star made headlines last month as she first appeared at the Maison’s Fall/Winter 2023 show. Hyein was spotted in a sophisticated white halter top and black trousers ensemble.

It’s safe to say this is just the beginning for the star, and we can’t wait to see more from her.

Read more: Suga from BTS is Coming to Southeast Asia

Jimin for Dior and Tiffany & Co


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When news broke that BTS Jimin was appointed as a global brand ambassador for Dior, the BTS ARMY were delighted.

In January, Dior’s official Instagram stated, “The House is thrilled to announce @J.M from #BTS as new Dior global ambassador. Pictured here in a colorful look from #DiorSummer23, the singer is now lending his image to creations from Artistic Director of Dior men’s collections, @MrKimJones.”

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While Jimin’s partnership with Dior only began earlier this year, the star was already seen flaunting Dior pieces before becoming an ambassador himself.

You’re wrong if you think it stops there because the pop icon scored another brand deal under his sleeves. Tiffany & Co recently welcomed Jimin as its newest global House ambassador. The star made his debut flaunting the Tiffany HardWear collection in the latest “This Is Tiffany” campaign.

J-Hope for Louis Vuitton


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This collaboration may look familiar to some, as the BTS members did serve as ambassadors for Louis Vuitton in 2021. Fast forward to today, the luxury Maison has tapped J-Hope as their latest House Ambassador in January 2023. Adored for his upbeat energy and charming persona, the star continues to explore his love for the brand by appearing in multiple fashion campaigns and events. J-Hope was also seen sitting front row with Louis Vuitton women’s Creative Director Nicolas Ghesquière at the menswear show.

NewJeans Danielle for Burberry


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NewJeans continues to take over the fashion world by storm. 17-year-old Danielle was named as Global Ambassador for Burberry in January 2023. Following the footsteps of her fellow members, Danielle is one of the first brand ambassadors for the fashion house since Daniel Lee’s appointment as its new Chief Creative Officer. The musician was spotted in a blouse and denim jeans adorned with The Burberry Check in the announcement.

Read more: NewJeans is Levi’s Newest Global Ambassador

BTS Suga for Valentino


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As part of Valentino’s Di.VAs (Different Values), the Italian Maison has named BTS Sugar as its global ambassador. According to WWD, Creative Director Valentino Pierpaolo Piccioli described the talented star as a multifaceted artist and the perfect embodiment for the DI.VAs testimonial. With this new appointment, Suga has since fronted the Maison Valentino Essentials Campaign adorned in a stunning selection of sleek pieces from the Valentino collection.

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BTS RM for Bottega Veneta


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Who could forget this announcement by Creative Director Matthieu Blazy? In March, BTS RM, aka Kim Nam-joon, was welcomed into the Bottega Veneta family through an Instagram post. The talented star has expressed his adoration for the Italian fashion house through interviews and by flaunting looks off the runway on multiple occasions. Through Blazy’s post, RM is seen posing in a printed flannel shirt and denim jeans with the black Andiamo.

We look forward to seeing what’s in store for RM soon.

IVE Yujin for Fendi


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If you have recently had the song “Love Dive” in your head, you will probably recognise this next star. South-Korean model and singer, Yujin have been appointed as a brand ambassador for Fendi.

Before Fendi’s announcement in January, the singer was spotted donning looks and accessories by the fashion house in the past. Sharing her love for the Maison, Yujin expressed that, “I am truly excited to join the global luxury house Fendi. I’ve always enjoyed Fendi’s wonderful projects that always highlight creativity and experimentation. I look forward to our journey together! “

To mark her debut, the “After Like” songstress wore pieces from Fendi’s latest SS23 collection with the Peekaboo ISeeU Small and Baguette in hand.

NewJeans Minji for Chanel


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Lastly, on our list of K-Pop stars who are breaking through the scene as brand ambassadors in 2023 is NewJeans’ Minji. The beautiful star steps into the world of luxury as Chanel’s Korean ambassador and will represent three various divisions of the French luxury brand across fashion, beauty, and watches and jewellery. For its grand reveal, Minji graces the cover of Elle Korea’s March 2023 issue dressed in Chanel, no less.


Image credit: Instagram/@newjeans_official



Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.