Halle Bailey, Hanni and Julia Garner Star in Gucci’s Horsebit 1955 Campaign

The New Gucci Horsebit 1955 campaign was shot by Mert&Marcus.

In recent years, there has been a resurgence of archival-inspired bags due to their enduring quality. For Gucci, the Horsebit 1955 echoes this sentiment effortlessly. This season, Gucci unveils their latest Gucci Horsebit 1955 campaign starring Halle Bailey, Hanni and Julia Garner—all of whom capture the essence of this iconic bag.

Gucci horsebit 1955 campaign

Hailey Bailey with the Gucci Horsebit 1955 bag in brown leather.

In the new campaign shot by Mert&Marcus, the three artists are shot against vibrant backdrops in dynamic poses that reflect their energy, whilst spotlighting the equally dynamic handbag. A blend of tradition and modernity, the handbag’s contemporary frame mirrors the progressive narrative of the iconic double ring and bar emblem that was first presented in 1955.

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The emblem represents the House’s link to the equestrian world. Since its debut, the emblem has been “reimagined in diverse forms and variations”, punctuating a diverse range of accessories. Elsewhere, the emblem also becomes immortalised in print, solidifying its presence even further. Choose your bag from a wide variety of materials, colours and silhouettes.

Discover how the Gucci Horsebit 1955 handbag is made below:



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All images and video courtesy. 

Shop the Gucci Horsebit 1955 HERE.

Check out Dakota Johnson’s latest arm candy HERE.