Kérastase Genesis: Never Be Afraid of Falling

We’ve all gone thru a spell of hair-fall due to stress, nutrition and many other factors. The Kérastase Genesis Anti-Hair Fall range keeps your hair strong, working on fortifying the scalp and roots of the hair. The haircare range is specially formulated for those with weakened hair prone to falling.

 

 

Get to the root of the problem

 

We know that many women may feel less confident when they are suffering from hair-fall. The stress from hair-fall can take a toll on you, making you feel shy or worried about styling your hair. Regain your confidence, and maintain healthy strong hair with the Kérastase Genesis Anti-Hair Fall range.

Why does hair fall?

There are many factors that can cause hair fall, but the most common are weakened hair roots, causing strands of hair to fall or hair breakage mid-length. This is due to biological factors, nutritional habits, pollution or environmental lifestyle habits. Heated hair styling tools play a big role in hair-fall. 88% of women experience hair-fall sometime in their life, and 40% of women under the age of 35 are affected.

The Kérastase Genesis range is the first dual anti-fall action haircare, aiming to strengthen your hair before hair fall occurs. The haircare targets both breakage and weakened roots. The formula was developed with input from hairdressers, nutritionists and dermatologists to get to the root of hair-fall.

 

Kérastase offers a strengthening hair ritual that allows you to keep your hair healthy, shiny and radiant. If you’ve lost your confidence due to hair- fall, Kérastase wants to return your confidence, positive attitude and enhance your hair health. The unique dual approach instantly reduces hair-fall by strengthening and stimulating hair roots to lessen long-term hair fall.

 

Key Ingredients

Kérastase Genesis has put together optimum ingredients to ensure that the powerful ingredients work as an anti-hair fall effect, ensuring a strong scalp and luxurious healthy hair.

 

Weakened Root

Aminexil 1.5%

The molecule was found to inhibit enzymes to help strengthen hair. Researches at L’Oréal designed a related molecule that helps retain collagen in hair, it preserves healthy nutrition deep within the scalp. Aminexil 1.5% ensures an active, strong scalp thus reducing hair-fall at the root.

Hair Breakage

Edelweiss Native Cells

Shields hair from UV rays and pollution to prevent hair breakage. Prevents scalp damage, strengthens roots, and reduces hair breakage.

Ginger Root

Stimulates microcirculation to generate healthy and strong roots. Helps to encourage and preserve a healthy scalp.

 

The Kérastase Genesis Range

We recently put the Kérastase Genesis-Anti Hair-Fall range to the test. Check out our video featuring Mimi Lana, Lizz Chloe and Sharifah Rose. Confidence in every step, Never be afraid of falling.


The Kérastase Genesis haircare range promotes healthy hair, starting from strengthening the scalp and roots. The range features a total of seven haircare products. It’s best to use the full range to make sure you get maximum results. The products are used in 4 steps bathe, care, prime and activate to help you protect your hair at all times.

Step 1 : Bathe

There are two shampoo options available. Apply Shampoo to scalp and damp hair, lather and rinse.

Kérastase Genesis Hydra-Anti Hair-Fall Fortifying Shampoo for fine, greasy hair. The shampoo gently removes sebum and pollution. Paired with anti-oiliness action to help detangle hair easily.

Kérastase Genesis Nutri-Anti Hair-Fall Fortifying Shampoo for thick or dry hair. The formula helps to strengthen hair fibers, and provides intense nourishment.

 

Step 2 : Treat

 

This step requires you to use 2 products, a conditioner and a hair masque.

Kérastase Genesis Anti Hair-Fall Conditioner helps to nourish hair fibers and detangles hair. Apply to shampooed, hair, leave on for 2-3 minutes and rinse thoroughly.

Kérastase Genesis Anti Hair-Fall Intense Fortifying Masque. Provides intense hydration and nourishment. Apply to shampooed hair, leave on for 5 minutes and rinse thoroughly.

 

Step 3: Activate

The daily serum helps to fortify the scalp continuously over time, building resistance and strength to your hair. By apply the serum daily, it will build an ideal environment for new hair growth.

Kérastase Genesis Daily Anti Hair-Fall Fortifying Serum, use once daily in the morning or before bed. Apply 4 pipettes onto your scalp, and gently massage into the scalp. Do not rinse.

During the peak of hair- fall the Kérastase Genesis Anti Hair-Fall Fortifying Ampoules provides a cure. Its unique concentration of targeted ingredients acts as a potent, pure shot that instantly activates to intensely reduce hair-fall. The ampoule provides hair with nourishment, to encourage the growth of strong and beautiful hair.

 

Step 4: Protect

Protect your hair from the strain and heat of styling tools.

The Anti Hair-Fall Fortifying Blow-Dry Fluid provides protection up to 220 Degrees Celsius, detangles and hydrates hair fibers. Apply on wet hair before blow-drying. It provides anti-breakage protection, keeping your hair strong and healthy.

It is recommended that your start using the Kérastase Genesis-Anti Hair-Fall range for 6 weeks to see visible results. The range is suitable for all hair types, from fine, thick, greasy roots and dry hair types. Make sure to choose the correct shampoo for your hair type. Step out with confidence and healthy hair with the new Kérastase Genesis-Anti Hair-Fall range.