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La Mer is Now a Billion-Dollar Brand

With much more beyond the brand’s supreme luxury product, the iconic Crème de la Mer, skincare and cosmetics company La Mer now boasts billion-dollar brand status.

Harper’s BAZAAR UK

Reported by WWD, recent sales have jumped for the Estée Lauder group, who acquired La Mer back in 1995.

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In a statement, Lauder president and chief executive officer Fabrizio Freda said, “La Mer became the fourth brand in our portfolio to contribute well over $1 billion in net sales, and we increased sales at MAC and Clinique globally.” MAC and Clinique are just two of the other 25+ brands sold in 150 countries owned by the beauty giant.

La Mer, with its cult-like devotion, sells its story as much as its skincare. Originally created by scientist Max Huber to treat burns sustained after a lab accident, La Mer’s transformative blend of biofermented sea kelp is now found across the brand’s entire range, from the anti-ageing skincare to the foundation formulas.

While its heritage is rich, La Mer also taps the trends. From two-step sheet masks to treatment lotions, the appeal spans generations – and happen to look good on Instagram.

Besides the ultra-rich moisturising Crème de la Mer (from approx. RM315), the brand’s best-sellers include The Concentrate (from approx. RM1,444), and The Eye Concentrate (approx. RM814), The Regenerating Serum (from approx. RM1,365) and The Lip Balm (approx. RM263).

 

From: Harper’s BAZAAR UK