Fantasmagory marks a new chapter in Louis Vuitton’s Les Extraits Collection, bringing a brighter side to the classic vanilla note.

Guided by a shared spirit of freedom and artistic daring, Cavallier Belletrud and Gehry reinterpret the traditional codes of perfumery and design. Their collaboration reflects a fascination with deconstruction—stripping elements down to their essence before reimagining them anew. The result is a collection that challenges convention while remaining deeply rooted in emotion and craftsmanship, embodying the Maison’s philosophy of “creating revolutions, not rifts.”

With Fantasmagory, Cavallier Belletrud turns his gaze toward one of perfumery’s most recognisable ingredients: vanilla. But this is no familiar gourmand accord—instead, the perfumer captures its duality and luminosity, unveiling a version that feels unexpectedly fresh, radiant, and modern.

Inspired by 18th-century “phantasmagoria” light shows that blurred the line between dream and illusion, the fragrance plays with the idea of transformation through radiance. At its heart lies tahitensis vanilla from Papua New Guinea, prized for its soft, sunlit quality. The pods are cryogenically frozen before CO₂ extraction, a meticulous process that preserves their purity and depth, allowing the scent to glide over the skin like silk.

Accents of Italian almond lend a creamy smoothness reminiscent of amaretto, while CO₂-extracted ginger adds a subtle vibrancy—a flash of warmth that sparkles rather than burns. Together, these notes form a composition that feels alive with contrast.

For Fantasmagory, Frank Gehry revisits his sculptural dialogue with perfume, reshaping the Les Extraits bottle into something both fluid and ethereal. His interpretation captures the tension between movement and stillness—the glass softened and rounded, the cap transformed into fluttering silver petals that seem to dance in the air. The fragrance within glows a soft yellow with hints of green, mirroring the luminosity of the scent itself.

It’s clear that Fantasmagory is an ode to transformation. To the way light can shift perception, and how something familiar can be reborn through imagination. It captures Louis Vuitton’s enduring pursuit of creativity and emotion, where craftsmanship meets audacity, and scent becomes art.

Fantasmagory will be available online at louisvuitton.com and in selected Louis Vuitton stores from 16 October 2025.