As Gucci celebrates its centenary, Alessandro Michele, Gucci Creative Director reimagines Gucci Flora Gorgeous Gardenia with a new lacquered pink bottle overlayed by the brand’s exclusive Flora graphic, topped off with a glossy gold cap. To ensure that the products are harvested responsibly, its outer layer is made of FSC certified paper.
The new fragrance unfolds around the gardenia flower, radiating a sensual and rich aroma. Gardenias have been revered for their splendour since ancient times, and according to legend, was used in the formulation of elixirs and potions. This modern floral signature opens with a bright pear blossom accord that’s followed by a sweet hint of brown sugar. The interplay of the sweet notes with gorgeous white gardenia and intense jasmine is excessively intoxicating but in a good way.
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As the new face of Gucci’s latest fragrance, Miley Cyrus embodies the true picture of optimism, freedom, happiness and self-spirit in the #FloraFantasy campaign, directed and shot by Petra Collins (featuring the song Delicious by Miley). The short clip presents a fantastical journey through a world of candy pink, inspired by Japanese anime and pop culture. The video opens with Miley entering a pink house and then being surrounded by bunches of blooms, before ending up on a beach. Joining the star in the commercial are gorgeous poodles and adorable cats, adding to the cuteness and carefree nature of the film.
Alessandro Michele, Creative Director of Gucci, said in a statement, “Fragrances are explorations and flowers, in particular, represent a world of infinite possibilities. Just as you can delight in drawing out different notes from a bouquet—in this case, the Gardenia, whose scent is unusual, sensual and intense—for the campaign, I had fun building a surreal and enchanting world around Miley Cyrus, creating a playful contrast between this artist with a rock ‘n’ roll spirit and a flowery universe.”
Find Gucci Flora Gorgeous Gardenia at the Gucci Beauty KLCC Store, Gucci Beauty Boutique at Mid Valley and Gucci Beauty counter at Sogo South Key. It is also available online at sephora.my!