Lily-Rose Depp’s first video campaign for Chanel’s new fragrance, No.5 L’Eau has been unveiled internationally across the digital sphere. The campaign is epitomized by the ethereal persona of Lily-Rose Depp who represents the reimagined iconic Chanel woman, eternally free to find fulfillment at heart’s desire. The one-minute clip shows the 17-year-old ingénue in a assortment of scenarios; letting her hair down at a party, rioting on the streets and singing on stage. She’s both what you expect, and what you don’t expect; as the ad says, ‘You know me and you don’t’.
When I was young, fragrance ads were the most daring,’ explains the film’s director, Johan Renck. ‘I wanted to recapture that here. Now more than ever, flaunting your ‘difference’ is the only way to make an impact. It was the central idea throughout the film. I had my heart even more set on it since I have been known to wear No.5 myself on occasion. To me, this fragrance is very mysterious, sensual and incredibly powerful.’
‘With No.5 L’Eau, the new generation of Chanel No.5, we’re adding a new chapter to the legend,’ adds Thomas du Pré de Saint Maur, Head of Global Creative Resources for Chanel Fragrance and Beauty. ‘But that doesn’t mean we are forgetting what came before. On the contrary, it means that Chanel No.5 is alive, evolving, and reinventing itself, and thus more surprising than we can imagine.’
The 17-year-old was born to model for Chanel, following in the footsteps of her mother, French singer and actress Vanessa Paradis. She’s been a regular feature on the Chanel front row for several seasons and has frequently worn Karl Lagerfeld’s designs on the red carpet for her burgeoning film career.