M.A.C. Cosmetics confirmed Caitlyn Jenner as a new face for their Viva Glam cosmetics line back in February. And now her first campaign shot is here! Debuting on the brand’s Instagram page Thursday morning, the image shows Caitlyn — styled glam AF, in a similar way to herVanity Fair cover — applying the “Forever Free” lipstick she’s fronting (also her eye shadow is on point). “I wanted a name that I use and which represents the [trans] community,” Caitlyn explained to MAC in an interview. “This is who I am: Finally Free.”
The lipstick is a “rozy nude” color, which Caitlyn explains is a “universal” color and an “everyday lipstick.” “To be honest, I want people to use it every day so they have to buy more,” she continued. “I want to raise a lot of money. It’s very simple.” And that money raised is for a great cause: proceeds from all sales of the “Forever Free” lipstick will benefit M.A.C.’s AIDS Fund Transgender Initiative.