By Lindy Segal
From peach fragrance to butter yellow, these are the trends we predict will be big this year
Some beauty looks are born trendy—others have trendiness thrust upon them. We can only predict so much when it comes to what will be big in the beauty industry for 2025, but there are helpful tools, like the spring 2025 runways (which already happened), search data, and predictions from industry experts, that are here to help us out. Ahead, we’ve rounded up what we think will be the coolest 2025 beauty trends, from the products we’ll be using to the colors we’ll see everywhere.
Lip Balm Bonanza
View this post on Instagram
With the success of products like the Rhode Peptide Lip Treatment and Summer Fridays Lip Butter Balm, “Every retailer in the world right now has asked brands to develop some type of lip oil, lip balm hybrid,” say Alexis Androulakis and Christina Basias—known to their social media followers as The Lipstick Lesbians, adding that they expect formulas will become even more skincare-inspired.
Tactile Textures
View this post on Instagram
Milk Makeup’s viral Cooling Water Jelly Tints are just the start; expect more jelly-like makeup and skincare products to hit shelves in 2025. And it’s not just jellies: Products like Maybelline’s Super Stay Teddy Tint and Benefit Plushtint hint that we could be seeing more soft, velvet-like textures too.
Peach Fragrance
In fragrance, juicy peach is poised to have a moment. Close your eyes, and Rare Beauty’s new body mist will transport you to a roadside peach stand. And XO Khloé, the “badass” new scent from Khloé Kardashian, also features a peach note alongside rose petal, lavender, and musk.
Butter Yellow
View this post on Instagram
The of-the-moment color—recently seen on the likes of Blake Lively and Elle Fanning—is great to keep in mind as you’re thinking about your 2025 mani colors. And why not take a risk with eye makeup, too?
Goddess Glow
View this post on Instagram
A warm glow like Jodie Turner-Smith’s is always in, but the luminosity is amping up. According to Pinterest, searches for “goddess core” are up 40 percent, and your nails will be getting in on it too; not only did we see mixed metals at 2025 fashion week, but Pinterest searches for “goddess nails” are up a whopping 760 percent too.
Targeted Body Care
Your body lotion is about to do much more than just moisturize your skin. New Necessaire, Dove, and Vaseline products come in different formulas depending on your skin concern (think: niacinamide for uneven skin tone and ceramides for barrier repair).
