Renowned actress, Tilda Swinton is revealed as Sulwhasoo’s newest ambassador, joining the likes of Blackpink’s Rose!
Sulwhasoo’s main vision has always been ‘building a world of beauty powered by art & heritage’. With its distinct image and signature ginseng ingredients, it’s a brand with recognisable deep roots. However, the brand is slowly pivoting ever so slightly and the introduction of Tilda Swinton truly marks this. Still honouring their wonderful traditional heritage, it’s exciting to see the brand rebirth, repackage and reestablish its brand identity.
And the Oscar-winning starlet has now been entrusted to spread the word all around the globe. A true artist, Tilda mirrors where Sulwhasoo wants to be. With the brand sharing that she “was selected to represent Sulwhasoo due to her unique
features, distinctive aura, and her reputation for taking challenges in experimental roles that transcend all genres and domains.” As someone who also values heritage that has transcended generations, she deeply resonated with Sulwhasoo’s mission.
No stranger to the K-Wave and Korean culture in general, Tilda has featured in Korean cinema too. Previously featuring in critically acclaimed Bong Joon-Ho’s Snowpiercer.
She starts her Sulwhasoo journey starring in a series of six-second video clips. Which will be followed by a cinematic short film of her time in Seoul. Taking you through the House of Sulwhasoo in Bukchon, she showcases and explains the power of ginseng—the house’s hero ingredient.
New Formula
And rumour has it that her favourite product and must-have is none other than the First Care Activating Serum. Now on its sixth edition of this beloved formula, its the perfect pre-serum. In charge of activating the skin to ensure better absorption of the steps to follow, be sure to use it straight after your cleanser. Featuring Sulwhasoo’s Master Complex and ginseng technology, expect an improved skin barrier and a better all around complexion.
