Y.O.U made a dazzling debut at Paris Fashion Week this September, marking its first foray into the global fashion scene. The international beauty brand captivated audiences with its fresh approach to skincare and make-up, showcasing their “GLOW YOUR OWN UNIQUE” philosophy. At this iconic Spring/Summer 2025 event, Y.O.U’s presence was felt as fashion’s leading voices and trendsetters embraced the brand’s message of individuality and personal radiance.
The brand’s launch video, unveiled during the event, echoed their philosophy that skincare is more than just following trends—it’s about self-expression and embracing one’s unique glow. This resonated with everyone in attendance, who shared their interpretations of beauty on the streets of Paris. Whether minimalist, avant-garde, or natural, Y.O.U empowered everyone to embrace their distinct beauty through their products and ethos.
At Paris Fashion Week, Y.O.U unveiled three standout products: the Radiance Glow Serum, SUNBRELLA™ Triple UV Sunscreen, and Cloud Touch Skin Tint. Each product is meticulously crafted to provide lasting hydration and a lightweight feel, delivering a healthy glow that ensures youthful radiance throughout the day for both skin and make-up. Y.O.U takes pride in its scientifically formulated products, which address a variety of skin concerns while maintaining a commitment to clean beauty.
The SUNBRELLA™ collection is our standout as an SPF is a must in your skincare routine. Y.O.U’s is suitable for all skin types, and caters to a wide array of skincare needs. With an inclusive selection of foundation shades, the Cloud Touch Skin Tint is lightweight, blurring, boosted SPF25+PA+++ and packed with a handful of skin-loving ingredients.
And for those with sensitive or acne-prone skin looking for brightening effects without irritation, the Radiance Glow Serum helps to fortify the skin barrier while promoting a healthy, radiant appearance.
Founded in Shanghai in 2018, Y.O.U has quickly risen to prominence, developing a loyal following through their clean, vegan-friendly, and cruelty-free formulations. The brand draws from global research and collaborated with leading skincare experts, including Tadahiro Shimada, former R&D Director of Shiseido, to create products that cater to a wide range of skin types and concerns. Y.O.U’s products focus on creating an all-day youthful radiance, ensuring consumers feel confident and radiant in their own skin.
By participating in Paris Fashion Week, Y.O.U further cemented its global vision and commitment to individuality. Through collaborations with renowned institutions like the Skin Cancer Foundation and their inclusive product ranges, the brand has become a beacon for personalised beauty. As Y.O.U celebrates its 6th anniversary, its presence on the Paris runway is a testament to its growing influence in the beauty industry. With a strong focus on self-love and confidence, Y.O.U continues to inspire the next generation to glow in their own way, embodying the brand’s ethos of embracing inner and outer beauty.
