If anyone has an idea about which styles and pieces will be popular with shoppers, it's the stores themselves. With their artful eye for spotting the season's most desirable items, five of our favourite shops - from Net-a-Porter to Farfetch - reveal the must-haves that have sell-out power.
Max Mara Madame coat
“This iconic style has been revived from the Max Mara archive and is swiftly becoming our most in demand coat. Its masculine features provide an effortless silhouette for every day.”
Lydia King, Selfridges director of womenswear
