Celebrity-backed fashion lines don't necessarily have the best reputation. It's hard to forget Lindsay Lohan's short-lived stint for Emanuel Ungaro or Heidi Montag's critically-slammed attempt at design with Heidiwood, but the appeal of bringing an A-lister with a huge following on board is tempting for brands – and sometimes it pays off. From the fashion businesses that were started from scratch to celebrity/brand collaborative collections, these are the celebrity fashion label success stories.

Prev7 of 10Next

Jessica Simpson

I am so humbled and proud of our team’s devotion to building the Jessica Simpson brand. We couldn’t do it without all of our hardworking partners! #12yearsgoingstrong @jessicasimpsonstyle

A post shared by Jessica Simpson (@jessicasimpson) on Apr 21, 2017 at 11:36am PDT

Jessica Simpson’s name might not be the first that comes to mind when you think of a successful fashion brand, but do not underestimate it. High fashion it might not be, but commercially successful? You better believe it.

Each year since 2010, the line has reportedly pulled in about $1 billion in annual sales and is the first clothing company owned by a celebrity ever to break this figure. Currently selling in 30 different product categories in major US department stores, the brand is now 12 years old and is showing no signs of slowing down. Celebrity fashion brands can, it seems, withstand the test of time.

10 Of The Most Successful Celebrity Fashion Line

Jessica Simpson

Selena Gomez’s First Coach Campaign Is Here

13 Chic Ways To Wear The Bumbag As An Adult